Practicing is About These 4 Things
Filed Under: 21st Century Branding, Beliefs-Based Branding, Leadership, Team
As we talk about practicing – building new habits to help us accomplish goals, tasks or to build new skills, we apply discipline to the external process, the actual doing
Repelling Requires Boundaries
Filed Under: 21st Century Branding, Intrinsic Branding, Leadership, Uncategorized
Be strong in your desire to repel – and be soft in how you handle it.
Repelling Begins with Internal Truth Telling
Filed Under: 21st Century Branding, Intrinsic Branding, Leadership
By Emily Soccorsy One of the core concepts we dance with at Root + River is the idea of repelling. Most people think of repelling as a bad thing. We …
Inspiration in Unexpected Discovery
Filed Under: 21st Century Branding, Intrinsic Branding, Leadership
Inspiration can be found everywhere – and often in places where you least expect it.
Your Story Is Lost Without Intentionality
Filed Under: 21st Century Branding, Intrinsic Branding, Story
By Jennifer Lawhead You may be telling your story, but are you telling it on purpose? We have a client who spent months crafting and fine tuning his origin story. …
Wrecking The Most Common and Detrimental Mistake in Branding
Filed Under: 21st Century Branding, Intrinsic Branding, Marketing
Originally shared on Emily’s LinkedIn As tribal beings we will always be inclined to belong. It’s a natural and hard-wired tendency that our forebears relied upon for survival. It came …
Why You Sound Like Everyone Else
Filed Under: 21st Century Branding, Intrinsic Branding, Marketing
As the people in charge of our brands, we want to stand out. We want our voices to rise above the lesser operators, the people who give our industry a …
Connecting the Dots from Mission to Brand
Filed Under: 21st Century Branding, Beliefs-Based Branding
An Entrepreneurial Journey of Monetizing Your Mission A rare yet not impossible sequence of events: Seeing a need in the world that sparks a personal mission That mission inspires a …
Slow Down to Speed Up
Filed Under: 21st Century Branding, Intrinsic Branding, Marketing
As a director of marketing, you’ve become friends with timelines and time management, buddies with bandwidth. Even if the leadership team loves your ideas and encourages you to execute, they …
The Unstoppable Power of an Aligned CEO and CMO
Filed Under: 21st Century Branding, Intrinsic Branding, Marketing
In our work with mission-based leaders, there is one factor above all others that leads to successful brand differentiation. That factor doesn’t involve SEO or PPC. It’s not the best …
Planning for 2021 is foolish: Question instead
Filed Under: 21st Century Branding, Intrinsic Branding, Marketing
A plan is a method for achieving an end, so says Merriam-Webster. If 2020 has taught us anything, it’s that relying too heavily on the solidity of your plans is …
How Do I Do Big Marketing With A Small Team?
Filed Under: 21st Century Branding, Beliefs-Based Branding, Intrinsic Branding, Leadership, Marketing, Social Media, Story, Team
As the director of marketing, you are one person. You are one person who acts as the chief mouthpiece, the brilliant broadcaster and the tenacious town crier for your big …