root + river

What is your brand’s MLE (minimum level of excellence)?

By Emily Soccorsy and Justin Foster A brand is an organic, living thing. It is both a practice and a discipline. And yet there is also a baseline, or minimum, […]

Why Ego Kills Brands

September 7, 2018 // Emily // No Comments // Posted in 21st Century Branding, Beliefs-Based Branding, Intrinsic Branding, Leadership // beliefs-based branding, brand, brand coaching, brand consulting, brand strategy, branding, business, business consulting, business culture, business leadership, coaching, consulting, culture, ego, ego-driven, Elon Musk, leaders, leadership, leadership brand, personal brand, soul-based leaders, Travis Kalanick, Trump

By Emily Soccorsy + Justin Foster To be a leader you need a healthy ego. Leading with your ego will kill your brand. Discuss. Not sure what to discuss? We […]

How to Turn Brand Anxiety into Brand Intelligence

August 14, 2018 // Justin Foster // No Comments // Posted in 21st Century Branding, Leadership // brand, branding, leadership, marketing, mission-based branding, self care

By Emily Soccorsy + Justin Foster You’ve been going along and growing your company. You are a good leader, and you have a good heart. And you are good at […]

Market As You Would Like To Be Marketed To

May 8, 2018 // Emily // No Comments // Posted in 21st Century Branding, Beliefs-Based Branding, Intrinsic Branding // beliefs-based branding, brand, brand consulting, brand discovery, brand identity, brand strategy, branding, business, humanity, leadership, personal brand, Root Session, spirituality in business

By Emily Soccorsy + Justin Foster In our world, the most egregious violators of the Golden Rule are marketers. By in large, they do not market unto others as they […]

3 Corporate Habits that Will Crush Your Entrepreneurial Spirit

April 3, 2018 // Justin Foster // No Comments // Posted in 21st Century Branding, Beliefs-Based Branding, Intrinsic Branding, Leadership // brand, brand discovery, brand identity, brand practice, brand strategy, branded, branding, business, differentiation, entrepreneur, habits, history, knowledge, message, mission

By Emily Soccorsy + Justin Foster We heart entrepreneurial people. We heart them wherever they may be, and whenever they might find us. In the last year, we’ve seen […]

Amor Fati and Your Brand

March 19, 2018 // Justin Foster // No Comments // Posted in 21st Century Branding, Intrinsic Branding, Leadership

As humans we love to quantify. Predict. Determine. Forecast. Around 300,000 years ago (when we as a human race began) predicting, determining and developing and sharing systems of knowing […]

Synthesis Episode 4: How to Make Deep Connections, a Conversation with Kristi Hall

February 6, 2018 // Emily // No Comments // Posted in 21st Century Branding, Leadership, Podcast // authenticity, beliefs-based branding, brand, branding, business, connection, consciousness, female leader, human connection, leadership, mission, networking, personal brand, podcast, safety, safety engineering, spirituality, spirituality in business, transformation, video cast, webcast, women in business, work, working

EPISODE 4: Kristi Hall LISTEN HERE (video + audio) Synthesis is a Root + River hosted webcast featuring nonconformist leaders whose ideas make them — and us — see […]

Why You Should Stop Saying, “I Don’t Have a Story”

January 24, 2018 // Jennifer Lawhead // No Comments // Posted in 21st Century Branding, Intrinsic Branding // awake leaders, brand, brand coaching, brand discovery, brand narrative, brand story, brand strategy, branding, content coaching, marketing, message, story, storytelling, trends

By Jennifer Lawhead “I have nothing to say.” “I don’t have an exciting story to tell.” “I’m just a typical business owner.” When I work with clients to help them […]

Know Thyself: A 21st Century Branding Principle

January 8, 2018 // Emily // No Comments // Posted in 21st Century Branding, Intrinsic Branding, Leadership // brand, brand discovery, brand identity, brand practice, brand strategy, branded, branding, business, differentiation, history, knowledge, message, mission, Socrates

One of the most surprising moments of a Root Session is when our beloved client has the realization their brand was already inside of them. We did not tell them […]

A Very Different Kind of New Year’s Resolution…

December 28, 2017 // Emily // No Comments // Posted in 21st Century Branding, Beliefs-Based Branding // 2018, awake leaders, beliefs, brand, brand consultancy, brand discovery, brand identity, brand position, brand practice, branding, influencers, New Year, New Year's resolutions

New Year’s resolutions are lame. For the most part, anyway. They are generally some in-the-moment super important idea abandoned as quickly as a battery-less toy on Christmas morning. But setting […]