“Rather than love, than money, than fame, give me truth.” Ralph Waldo Emerson By Emily Soccorsy I spend most of my time working out of my home office, pounding away …

And when will it work? By Emily Soccorsy One of the most frequently asked questions we receive is: How do I know if my brand needs a refresh?  (We are …

By Emily Soccorsy + Justin Foster We believe and teach our clients that brands begin in conversations. In fact, we propose that you don’t actually have a brand until it is …

By Emily Soccorsy + Jennifer Lawhead 3 Ways To Uniquely Tell The Story of Your Brand Often people ask us, “how do I build my brand?” It’s pretty obvious they …

By Emily Soccorsy + Justin Foster We often get the question, “who do you work with?” Most times, the questioner expects us to list off an industry, a company size, …

Originally posted on LinkedIn by Justin Foster  Fear. Uncertainty. Doubt. FUD. Tapping into this part of the human psyche is as old as the human race. It is the foundation …

By Emily Soccorsy + Justin Foster There are a lot of business people who balk at the use of the term “soul.” They think it has no place in the …

Becoming a Brand: The Final 30% 3 Most Often Overlooked Aspects of Brand Building You are almost there. You spent the time to dig into what makes you different. You …

Has your boss started asking you questions that make you feel uncomfortable? Like “What is a tweet?” and “Where does a brand come from?” If so, it’s probably time to …

Since I was a child I have tried to live my life beliefs and beauty first. Here’s what I don’t mean by beliefs: condemning those different than you or imposing …