How to Understand the Emotional Needs
  • March 02, 2021
  • ROOT + RIVER

How to Understand the Emotional Needs of Your Audience

Branding is an emotional journey. Your brand is how other people experience what you believe. By understanding and being tuned into the emotions of your audience, you can design a …

  • January 29, 2021
  • ROOT + RIVER

Wrecking The Most Common and Detrimental Mistake in Branding

Originally shared on Emily’s LinkedIn As tribal beings we will always be inclined to belong. It’s a natural and hard-wired tendency that our forebears relied upon for survival. It came …

  • January 08, 2021
  • ROOT + RIVER

Why You Sound Like Everyone Else

As the people in charge of our brands, we want to stand out. We want our voices to rise above the lesser operators, the people who give our industry a …

  • November 30, 2020
  • ROOT + RIVER

Slow Down to Speed Up

As a director of marketing, you’ve become friends with timelines and time management, buddies with bandwidth. Even if the leadership team loves your ideas and encourages you to execute, they …

  • November 09, 2020
  • ROOT + RIVER

The Unstoppable Power of an Aligned CEO and CMO

In our work with mission-based leaders, there is one factor above all others that leads to successful brand differentiation. That factor doesn’t involve SEO or PPC. It’s not the best …

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