Connecting the Dots from Mission to Brand
Filed Under: 21st Century Branding, Beliefs-Based Branding
An Entrepreneurial Journey of Monetizing Your Mission A rare yet not impossible sequence of events: Seeing a need in the world that sparks a personal mission That mission inspires a …
Your audience is practicing attention curation. Are you?
Filed Under: Beliefs-Based Branding, Humanistic Marketing
Unless you intentionally live in a self-created bubble, everyone and everything is trying to get your attention at all times. Therefore, we don’t give our attention for any length of …
Why should we come back to you?
Filed Under: Beliefs-Based Branding
Soon, people will be making decisions. The decisions will be about what work they choose to do, what schools they will send their children back to, what places they want …
Will Marketing Still Matter?
Filed Under: Beliefs-Based Branding
No. And yes. Crisis reveals pretense. So the days of hardcore, tone-deaf, insistent and interruptive marketing are over. That kind of marketing does not matter now. It doesn’t matter to …
Don’t Go Dark
Filed Under: Beliefs-Based Branding
In times like these, there is a tendency to hunker down and wait for it to blow over, to get mired in fear over what to say and say nothing. …
