• June 24, 2020
  • ROOT + RIVER

Your audience is practicing attention curation. Are you?

Unless you intentionally live in a self-created bubble, everyone and everything is trying to get your attention at all times.  Therefore, we don’t give our attention for any length of …

  • May 14, 2020
  • ROOT + RIVER

Why should we come back to you?

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Soon, people will be making decisions. The decisions will be about what work they choose to do, what schools they will send their children back to, what places they want …

  • April 01, 2020
  • ROOT + RIVER

Will Marketing Still Matter?

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No.  And yes.  Crisis reveals pretense. So the days of hardcore, tone-deaf, insistent and interruptive marketing are over. That kind of marketing does not matter now.  It doesn’t matter to …

  • March 23, 2020
  • ROOT + RIVER

Don’t Go Dark

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In times like these, there is a tendency to hunker down and wait for it to blow over, to get mired in fear over what to say and say nothing. …

  • March 23, 2020
  • ROOT + RIVER

Our Love Challenge for You

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When our team of four met in a charming Austin bungalow on our summer retreat of 2016, we decided it was time to reevaluate our values. Which ones still resonated …