• March 15, 2021
  • Jennifer Lawhead

The Power of a Make-It-Real Branding Moment

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By Jennifer Lawhead Any business can brand themselves. But being an intrinsic brand requires intentionality, a willingness to go inward and the courage to tell meaningful stories.  Sounds easy, right? …

How to Understand the Emotional Needs
  • March 02, 2021
  • ROOT + RIVER

How to Understand the Emotional Needs of Your Audience

Branding is an emotional journey. Your brand is how other people experience what you believe. By understanding and being tuned into the emotions of your audience, you can design a …

Warby-Parker
  • February 12, 2021
  • ROOT + RIVER

Your Story Is Lost Without Intentionality

By Jennifer Lawhead You may be telling your story, but are you telling it on purpose? We have a client who spent months crafting and fine tuning his origin story. …

Branding in 2021
  • February 05, 2021
  • ROOT + RIVER

Podcast Guests on Little Bird Marketing

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On today’s episode Host and Momma Bird at Little Bird Marketing Priscilla McKinney has a lively and engaging conversation with the co-founders of Root and River, Emily Soccorsy and Justin Foster as they explain the concepts of …

  • January 29, 2021
  • ROOT + RIVER

Wrecking The Most Common and Detrimental Mistake in Branding

Originally shared on Emily’s LinkedIn As tribal beings we will always be inclined to belong. It’s a natural and hard-wired tendency that our forebears relied upon for survival. It came …

  • January 25, 2021
  • ROOT + RIVER

What Amanda Gorman Taught Us About Storytelling

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By Jennifer Lawhead If you tuned into Joe Biden’s inauguration, it was impossible not to be talking about Amanda Gorman. In a nation that has been fractured by division and …

  • January 08, 2021
  • ROOT + RIVER

Why You Sound Like Everyone Else

As the people in charge of our brands, we want to stand out. We want our voices to rise above the lesser operators, the people who give our industry a …

All About Digital Marketing
  • December 29, 2020
  • ROOT + RIVER

Podcast Guests on All About Digital Marketing

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Today’s episode is all about brand messaging. Yep, that sounds very high level but hold on a moment. My guests today are Emily Soccorsy and Justin Foster, Co-Founders of Root and River. They specialise …

Martech Podcast
  • December 28, 2020
  • ROOT + RIVER

Podcast Guests on Martech Podcast

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Listen to our two-part podcast series on Humanistic Marketing, Intrinsic Branding, and Brand Activism with Martech here. Listen to the episode here.

Digital Brand Building
  • December 15, 2020
  • ROOT + RIVER

Podcast Guests on Digital Brand Building

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Hello, everyone. Welcome to the digital brand building podcast. Today, I’m very excited to learn about something new, something I don’t know. And that is implementing what they’re calling humanistic …

  • December 14, 2020
  • ROOT + RIVER

Connecting the Dots from Mission to Brand

An Entrepreneurial Journey of Monetizing Your Mission A rare yet not impossible sequence of events: Seeing a need in the world that sparks a personal mission That mission inspires a …

  • November 30, 2020
  • ROOT + RIVER

Slow Down to Speed Up

As a director of marketing, you’ve become friends with timelines and time management, buddies with bandwidth. Even if the leadership team loves your ideas and encourages you to execute, they …