On October 1 at 2p CT, we will be visiting with John Hardesty on our "Being Marketers" webcast. Here is a sneak preview of our discussion. Q: Who are you and what do you do? John Hardesty, Chief Brand Officer at VShred Q: What do you love about marketing? The ah-ha moment when a user connects to the value of your product in their life -- the creative reveal of that ...
Your audience is practicing attention curation. Are you?
Unless you intentionally live in a self-created bubble, everyone and everything is trying to get your attention at all times. Therefore, we don’t give our attention for any length of time to just anything. Our attention must be earned. It’s something we call attention curation, and it works two ways. For individuals, attention curation is the disciplined practice of consciously ...
Humans of Marketing: Stop the Madness
In the best of times being a director of marketing and communication is kind of like holding your ground in the center of a tornado. You must watch carefully where you step. And while it is relatively calm in the eye, every other thing is hurtling, very near, at dangerous speeds. A misplaced step might pick you and your day or week up, sending you swirling along with all that is whipping ...