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Root + River

a beliefs-based branding strategic consulting team

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Want to be a great marketing leader? Build a great team! An Interview with John Hardesty

September 25, 2020 By Justin Foster

On October 1 at 2p CT, we will be visiting with John Hardesty on our "Being Marketers" webcast. Here is a sneak preview of our discussion. Q: Who are you and what do you do? John Hardesty, Chief Brand Officer at VShred   Q: What do you love about marketing? The ah-ha moment when a user connects to the value of your product in their life -- the creative reveal of that ...

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Your audience is practicing attention curation. Are you?

June 24, 2020 By Emily + Justin

Unless you intentionally live in a self-created bubble, everyone and everything is trying to get your attention at all times.  Therefore, we don’t give our attention for any length of time to just anything. Our attention must be earned.  It’s something we call attention curation, and it works two ways.  For individuals, attention curation is the disciplined practice of consciously ...

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Humans of Marketing: Stop the Madness

April 20, 2020 By Emily + Justin

In the best of times being a director of marketing and communication is kind of like holding your ground in the center of a tornado. You must watch carefully where you step. And while it is relatively calm in the eye, every other thing is hurtling, very near, at dangerous speeds.  A misplaced step might pick you and your day or week up, sending you swirling along with all that is whipping ...

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Co-Founder @emilyatlarge was recently asked about ...

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Co-Founder @emilyatlarge was recently asked about intentions.“No words came to me,” she writes. “Instead, my heart filled, my mind flooded with emotional visuals, forms and feelings blending seamlessly into one another. (This is how most important ideas begin within me.)”Read more about why she doesn’t do resolutions and her unique process for setting intentions. Link in bio

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In the years I spent as part of a fundamentalist ...

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In the years I spent as part of a fundamentalist church, “Grow where you’re planted” was a common trope. It was typically used as an admonishment to someone’s complaining about their circumstances, writes @fosterthinking.The phrase is an adapted relic of survival. While its roots are in hope, it’s usage in contemporary times encourages hopelessness, he continues.Visit the link in bio to read Justin’s three tips if you’re stuck in a survival situation or mindset.

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For those of you who are new here, welcome! We’d...

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For those of you who are new here, welcome! We’d love to share a little bit about who we are.We are a team of four (from left): Jen, Justin, Emily and Cat. Our mission is to inspire others to go inward. We are the founders of intrinsic branding, the practice of building your brand from the inside out. No cheesy gimmicks or taglines allowed in our work.A few more facts about us: We are defiers. Each of us have stories about going against the status quo, shaking up the stale and trying new things.  We are teachers. Our team loves guiding others, teaching new concepts and freely sharing what we know. Plus, Cat was an actual teacher earlier in her career! We are a silly bunch. Ask Justin about his library of Dad jokes.Drop us a line below to say hi and ask us a question.Photo credit: Jean Laninga
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We believe all great brands are spiritual experiences. Branding is an experience that will change you. It will shift the borders of your thinking and give you a practical framework for how to collectively carry the brand forward.

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