Do good in the world … the rest is logistics.
Filed Under: Humanistic Marketing
In many ways, marketing is doing more harm than good in the world. It creates false need where there may not be need. It prays upon lack and scarcity. It …
How to Understand the Emotional Needs of Your Audience
Filed Under: Humanistic Marketing, Intrinsic Branding, Marketing
Branding is an emotional journey. Your brand is how other people experience what you believe. By understanding and being tuned into the emotions of your audience, you can design a …
Want to be a great marketing leader? Build a great team! An Interview with John Hardesty
Filed Under: Humanistic Marketing
On October 1 at 2p CT, we will be visiting with John Hardesty on our “Being Marketers” webcast. Here is a sneak preview of our discussion. Q: Who are you …
Your audience is practicing attention curation. Are you?
Filed Under: Beliefs-Based Branding, Humanistic Marketing
Unless you intentionally live in a self-created bubble, everyone and everything is trying to get your attention at all times. Therefore, we don’t give our attention for any length of …
Humans of Marketing: Stop the Madness
Filed Under: Humanistic Marketing
In the best of times being a director of marketing and communication is kind of like holding your ground in the center of a tornado. You must watch carefully where …
