By Emily Soccorsy + Justin Foster As a child, magic is an accepted part of the world. Yet as adults, magic becomes something that “doesn’t exist.” (Until we head off …

By Emily Soccorsy In a Root Session with one of our clients last week, the CEO began to complain about how difficult it is to hire good people. His complaints, …

By Emily Soccorsy + Justin Foster The world these days is like a hibernating bear at the end of winter. It’s getting a bit warmer out, but it’s always easier …

By Emily Soccorsy + Justin Foster Some of the strongest branding advice we give to clients is this: when building a brand don’t add more pretense. You may nod your …

By Justin Foster FosterResearch is my tongue-in-cheek term for observational analysis. It gently pokes fun at the extensive projects done by research firms that usually just confirm the math on …

“Rather than love, than money, than fame, give me truth.” Ralph Waldo Emerson By Emily Soccorsy I spend most of my time working out of my home office, pounding away …

And when will it work? By Emily Soccorsy One of the most frequently asked questions we receive is: How do I know if my brand needs a refresh?  (We are …

By Emily Soccorsy + Justin Foster We believe and teach our clients that brands begin in conversations. In fact, we propose that you don’t actually have a brand until it is …

What is a brand? It’s your presence when you are not present. It’s also the emotions you inspire in people when they encounter you or your work/calling/brand. So how do …

By Emily Soccorsy + Jennifer Lawhead 3 Ways To Uniquely Tell The Story of Your Brand Often people ask us, “how do I build my brand?” It’s pretty obvious they …

By Emily Soccorsy + Justin Foster “Brand” and “branding” can often be a bit esoteric — even for brand geeks like us (not to be confused with band geeks, of …

By Emily Soccorsy + Justin Foster We often get the question, “who do you work with?” Most times, the questioner expects us to list off an industry, a company size, …