Originally posted on LinkedIn by Justin Foster  Fear. Uncertainty. Doubt. FUD. Tapping into this part of the human psyche is as old as the human race. It is the foundation …

By Emily Soccorsy + Justin Foster Your ego has served you well in building your business. (We define ego as the mind part of you, the one that is constantly …

By Emily Soccorsy + Justin Foster We’ve recently been working with a Fortune 50 company to help them communicate a critical business strategy that required some sensitivity and intentional language …

By Emily Soccorsy + Justin Foster There are a lot of business people who balk at the use of the term “soul.” They think it has no place in the …

By Emily Soccorsy + Justin Foster You say you want to be different. You say you want to stand out from the crowd. You say you want to be bold. …

Originally posted on AllBusiness. Art credit: Drew Dernavich By Emily Soccorsy and Justin Foster Midlife crises are fairly easy to recognize in others, but they’re often not so easy to recognize in …

By Emily Soccorsy and Justin Foster We both love mornings. They bring with them the promise of the day, the hope of a new habit or opportunity. And great coffee. …

root + river co-founder Justin Foster was recently interviewed by Dale Dixon for The Complete Leader podcast. Justin was interviewed on the root + river philosophy that “Leading is Branding.” …

By Emily Soccorsy + Justin Foster The most stubborn remnant of 20th century thinking is that you can move people by moving their brains. And that messaging is merely an …

By Emily Soccorsy + Justin Foster While working with a client recently, she delighted us with the following statement: “I love working with you because I hate traditional marketing,” she …

Becoming a Brand: The Final 30% 3 Most Often Overlooked Aspects of Brand Building You are almost there. You spent the time to dig into what makes you different. You …

By Emily Soccorsy + Justin Foster If you are a senior leader, you have fought through multiple recessions, market fluctuations and dealt with flavor-of-the-month marketing initiatives. So you may view …