• November 11, 2020
  • ROOT + RIVER

3 Mistakes You Could Be Making When Telling Stories

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By Jennifer Lawhead Telling stories about your brand is easy. But practicing storytelling in a way that perks up the ears of those you want to reach, encourages dynamic dialogue, …

  • November 09, 2020
  • ROOT + RIVER

The Unstoppable Power of an Aligned CEO and CMO

In our work with mission-based leaders, there is one factor above all others that leads to successful brand differentiation. That factor doesn’t involve SEO or PPC. It’s not the best …

Riderflex
  • November 03, 2020
  • ROOT + RIVER

Podcast Guests on Rider Flex

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Root + River – Founders, Emily Soccorsy & Justin Foster | Riderflex | Recruiting and Consulting | – Root + River is founded on the belief that all brands begin …

  • October 19, 2020
  • ROOT + RIVER

‘I Thought I Could Do It On My Own’

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By Jennifer Lawhead Branding was always something I didn’t feel like I needed help with,” our client Sonya Stattmann recalled. “But I started to realize there was misalignment with who …

  • September 30, 2020
  • ROOT + RIVER

Planning for 2021 is foolish: Question instead

A plan is a method for achieving an end, so says Merriam-Webster. If 2020 has taught us anything, it’s that relying too heavily on the solidity of your plans is …

John Hardesty, Chief Brand Officer at VShred
  • September 25, 2020
  • ROOT + RIVER

Want to be a great marketing leader? Build a great team! An Interview with John Hardesty

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On October 1 at 2p CT, we will be visiting with John Hardesty on our “Being Marketers” webcast. Here is a sneak preview of our discussion. Q: Who are you …

Jennifer Stevens
  • September 21, 2020
  • ROOT + RIVER

The Evolution of a Growing Mission-Based Brand

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By Jennifer Lawhead Jennifer Stevens built her company, JHL, around her own credibility and reputation. Jennifer was the brand.  Her public relations client list grew as she landed high-value media …

  • September 03, 2020
  • ROOT + RIVER

How do I do biz dev now?

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Even as we’ve settled into routines around working remotely, meeting virtually, and supervising online learning, many of us still seem stuck when it comes to how to carry on doing …

On Brand
  • August 24, 2020
  • ROOT + RIVER

Podcast Guests on On Brand with Nick Westergaard

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“The old world of branding is falling away and it’s being replaced by intrinsic branding—this idea that if you get your inner world right, then how you show up in …

  • August 21, 2020
  • ROOT + RIVER

3 Unexpected Ways to Share Your Story

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By Jennifer Lawhead The biggest mistake I see businesses make with storytelling is they put it in a box. That box is assigned to the marketing team where they are …

  • August 06, 2020
  • ROOT + RIVER

Why is marketing so hard right now?

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Branding and marketing have never been easy. But throw in a pandemic, social and political unrest and a recession and that will complicate things a bit more. So no shame …

Misty Megia
  • August 04, 2020
  • ROOT + RIVER

Bored of Marketing? Have More Fun! An Interview with Misty Megia

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Q: Who are you and what do you do? I am Misty Megia, I am a CEO/Creative Producer and Business Strategist. Q: Do you have any nicknames you care to …