3 Mistakes You Could Be Making When Telling Stories
Filed Under: Story
By Jennifer Lawhead Telling stories about your brand is easy. But practicing storytelling in a way that perks up the ears of those you want to reach, encourages dynamic dialogue, …
The Unstoppable Power of an Aligned CEO and CMO
Filed Under: 21st Century Branding, Intrinsic Branding, Marketing
In our work with mission-based leaders, there is one factor above all others that leads to successful brand differentiation. That factor doesn’t involve SEO or PPC. It’s not the best …
Podcast Guests on Rider Flex
Filed Under: Podcast
Root + River – Founders, Emily Soccorsy & Justin Foster | Riderflex | Recruiting and Consulting | – Root + River is founded on the belief that all brands begin …
‘I Thought I Could Do It On My Own’
Filed Under: Story
By Jennifer Lawhead Branding was always something I didn’t feel like I needed help with,” our client Sonya Stattmann recalled. “But I started to realize there was misalignment with who …
Planning for 2021 is foolish: Question instead
Filed Under: 21st Century Branding, Intrinsic Branding, Marketing
A plan is a method for achieving an end, so says Merriam-Webster. If 2020 has taught us anything, it’s that relying too heavily on the solidity of your plans is …
Want to be a great marketing leader? Build a great team! An Interview with John Hardesty
Filed Under: Humanistic Marketing
On October 1 at 2p CT, we will be visiting with John Hardesty on our “Being Marketers” webcast. Here is a sneak preview of our discussion. Q: Who are you …
The Evolution of a Growing Mission-Based Brand
Filed Under: Story
By Jennifer Lawhead Jennifer Stevens built her company, JHL, around her own credibility and reputation. Jennifer was the brand. Her public relations client list grew as she landed high-value media …
How do I do biz dev now?
Filed Under: Marketing
Even as we’ve settled into routines around working remotely, meeting virtually, and supervising online learning, many of us still seem stuck when it comes to how to carry on doing …
Podcast Guests on On Brand with Nick Westergaard
Filed Under: Podcast
“The old world of branding is falling away and it’s being replaced by intrinsic branding—this idea that if you get your inner world right, then how you show up in …
3 Unexpected Ways to Share Your Story
Filed Under: Story
By Jennifer Lawhead The biggest mistake I see businesses make with storytelling is they put it in a box. That box is assigned to the marketing team where they are …
Why is marketing so hard right now?
Filed Under: Marketing
Branding and marketing have never been easy. But throw in a pandemic, social and political unrest and a recession and that will complicate things a bit more. So no shame …
Bored of Marketing? Have More Fun! An Interview with Misty Megia
Filed Under: Intrinsic Branding
Q: Who are you and what do you do? I am Misty Megia, I am a CEO/Creative Producer and Business Strategist. Q: Do you have any nicknames you care to …