Becoming a Brand: The Final 30% 3 Most Often Overlooked Aspects of Brand Building You are almost there. You spent the time to dig into what makes you different. You …

By Emily Soccorsy + Justin Foster If you are a senior leader, you have fought through multiple recessions, market fluctuations and dealt with flavor-of-the-month marketing initiatives. So you may view …

Originally posted on AllBusiness.com.  By Emily Soccorsy and Justin Foster There comes a point in the leadership of every privately-held company when the owner is forced to relinquish a healthy amount …

The 5 Fears Keeping you from Becoming a 21st Century Brand By Emily Soccorsy + Justin Foster In a recent workshop in Phoenix, we were asked the primary reason leaders don’t …

Do you find yourself grappling with how to take the 20th century equity in your business and brand and remain relevant in the modern marketplace? You’re not alone. Most established …

Has your boss started asking you questions that make you feel uncomfortable? Like “What is a tweet?” and “Where does a brand come from?” If so, it’s probably time to …

In our brand consulting with clients and the speaking we do in front of groups there are certain ideas that transform into mantras due to the sheer number of times …

Leaders are not able to convert their beliefs and values into a brand just by holding those values close to their heart. They must first understand what those values are internally, …

Today’s leaders have become much more adept at recognizing the value of the Millennial generation and at adopting new habits to incorporate them into business. But now, these leaders have …