SKETCHTHOUGHT: EXCELLENCE V. MEDIOCRITY
  • January 31, 2016
  • ROOT + RIVER

5 Signs a Business Owner has Shopkeeper Syndrome

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Originally posted on AllBusiness.com.  By Emily Soccorsy and Justin Foster There comes a point in the leadership of every privately-held company when the owner is forced to relinquish a healthy amount …

Fear and Brand
  • January 21, 2016
  • ROOT + RIVER

The Top 5 Fears Keeping You from Becoming a 21st Century Brand

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The 5 Fears Keeping you from Becoming a 21st Century Brand By Emily Soccorsy + Justin Foster In a recent workshop in Phoenix, we were asked the primary reason leaders don’t …

Handwritten Text Now Leaving Pretense
  • January 20, 2016
  • ROOT + RIVER

Top 10 Signs Your Brand is Opting In

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Do you find yourself grappling with how to take the 20th century equity in your business and brand and remain relevant in the modern marketplace? You’re not alone. Most established …

Handwritten Text Branding Birds + Bees
  • November 13, 2015
  • ROOT + RIVER

Time for ‘The Talk’: 5 Ways to Convince Your Boss to Build a Better Brand

Has your boss started asking you questions that make you feel uncomfortable? Like “What is a tweet?” and “Where does a brand come from?” If so, it’s probably time to …

Strategy Text, Tactics Second Handwritten
  • September 29, 2015
  • ROOT + RIVER

#sketchthought: Strategy v. Tactics

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In our brand consulting with clients and the speaking we do in front of groups there are certain ideas that transform into mantras due to the sheer number of times …

SKETCHTHOUGHT: EXCELLENCE V. MEDIOCRITY
  • September 18, 2015
  • ROOT + RIVER

#sketchthought: Excellence v. Mediocrity

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Leaders are not able to convert their beliefs and values into a brand just by holding those values close to their heart. They must first understand what those values are internally, …

Ageless Leadership
  • September 14, 2015
  • ROOT + RIVER

Ageless Leadership: Opting In To The New Era of Business

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Today’s leaders have become much more adept at recognizing the value of the Millennial generation and at adopting new habits to incorporate them into business. But now, these leaders have …