John Hardesty, Chief Brand Officer at VShred
  • September 25, 2020
  • ROOT + RIVER

Want to be a great marketing leader? Build a great team! An Interview with John Hardesty

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On October 1 at 2p CT, we will be visiting with John Hardesty on our “Being Marketers” webcast. Here is a sneak preview of our discussion. Q: Who are you …

Jennifer Stevens
  • September 21, 2020
  • ROOT + RIVER

The Evolution of a Growing Mission-Based Brand

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By Jennifer Lawhead Jennifer Stevens built her company, JHL, around her own credibility and reputation. Jennifer was the brand.  Her public relations client list grew as she landed high-value media …

  • September 03, 2020
  • ROOT + RIVER

How do I do biz dev now?

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Even as we’ve settled into routines around working remotely, meeting virtually, and supervising online learning, many of us still seem stuck when it comes to how to carry on doing …

On Brand
  • August 24, 2020
  • ROOT + RIVER

Podcast Guests on On Brand with Nick Westergaard

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“The old world of branding is falling away and it’s being replaced by intrinsic branding—this idea that if you get your inner world right, then how you show up in …

  • August 21, 2020
  • ROOT + RIVER

3 Unexpected Ways to Share Your Story

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By Jennifer Lawhead The biggest mistake I see businesses make with storytelling is they put it in a box. That box is assigned to the marketing team where they are …

  • August 06, 2020
  • ROOT + RIVER

Why is marketing so hard right now?

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Branding and marketing have never been easy. But throw in a pandemic, social and political unrest and a recession and that will complicate things a bit more. So no shame …

Misty Megia
  • August 04, 2020
  • ROOT + RIVER

Bored of Marketing? Have More Fun! An Interview with Misty Megia

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Q: Who are you and what do you do? I am Misty Megia, I am a CEO/Creative Producer and Business Strategist. Q: Do you have any nicknames you care to …

Beyond Better
  • July 24, 2020
  • ROOT + RIVER

Podcast Guests on Beyond Better with Stacey Ennis

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I’m joined this week by “brand alchemists,” Justin Foster and Emily Soccorsy of Root + River. We talk about their novel approach to branding: starting on the inside with deep …

  • July 22, 2020
  • ROOT + RIVER

When You Brand from Your Beliefs, Marketing Execution Reveals Itself

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Sara Hertrampf, Sales & Marketing Manager, looked around in amazement at a packed house in October 2019. Filling the Alpine Communications event were business owners, community leaders and economic development …

  • July 08, 2020
  • ROOT + RIVER

Branding is Still a Performance

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Authenticity. Vulnerability. Transparency. Being more human. These are the standards of a modern brand.  Branding is still a performance, and a powerful one. But it’s not a performance built on …

  • July 02, 2020
  • ROOT + RIVER

The Marketing Metric That Matters the Most

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By Jennifer Lawhead When I was 16-years-old, I gave a friend a piece of advice that I don’t remember. How do I know it actually happened, you may ask, since …

Creative Warriors Podcast
  • June 24, 2020
  • ROOT + RIVER

Podcast Guests on Creative Warriors

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Emily and Justin are the founders of the intrinsic brand practice, Root + River and the co-authors of “Rooting Up: Essays on Modern Branding.” Working with heart-based leaders, they believe …