Emily
  • June 25, 2024
  • Emily Soccorsy

3 Things To Consider to Help Build Influence 

By Emily Soccorsy The idea of influence has been twisted up in recent years.  Once used to describe an emanating power, it has now (with an “r” added to its …

R+R Founder Emily Soccorsy
  • January 09, 2024
  • Emily Soccorsy

Why do I do this? An open letter

Brand is how people experience your soul.

  • September 25, 2023
  • Chris Klonoski

Practicing is About These 4 Things

As we talk about practicing – building new habits to help us accomplish goals, tasks or to build new skills, we apply discipline to the external process, the actual doing

Repelling Requires Boundaries
  • August 17, 2023
  • Emily Soccorsy

Repelling Requires Boundaries

Be strong in your desire to repel – and be soft in how you handle it.

Repelling Begins with Internal Truth Telling
  • August 02, 2023
  • Emily Soccorsy

Repelling Begins with Internal Truth Telling

By Emily Soccorsy One of the core concepts we dance with at Root + River is the idea of repelling.  Most people think of repelling as a bad thing.  We …

  • April 04, 2023
  • Chris Klonoski

Inspiration in Unexpected Discovery

Inspiration can be found everywhere – and often in places where you least expect it.

Warby-Parker
  • February 12, 2021
  • ROOT + RIVER

Your Story Is Lost Without Intentionality

By Jennifer Lawhead You may be telling your story, but are you telling it on purpose? We have a client who spent months crafting and fine tuning his origin story. …

  • January 29, 2021
  • ROOT + RIVER

Wrecking The Most Common and Detrimental Mistake in Branding

Originally shared on Emily’s LinkedIn As tribal beings we will always be inclined to belong. It’s a natural and hard-wired tendency that our forebears relied upon for survival. It came …

  • January 08, 2021
  • ROOT + RIVER

Why You Sound Like Everyone Else

As the people in charge of our brands, we want to stand out. We want our voices to rise above the lesser operators, the people who give our industry a …

  • December 14, 2020
  • ROOT + RIVER

Connecting the Dots from Mission to Brand

An Entrepreneurial Journey of Monetizing Your Mission A rare yet not impossible sequence of events: Seeing a need in the world that sparks a personal mission That mission inspires a …

  • November 30, 2020
  • ROOT + RIVER

Slow Down to Speed Up

As a director of marketing, you’ve become friends with timelines and time management, buddies with bandwidth. Even if the leadership team loves your ideas and encourages you to execute, they …

  • November 09, 2020
  • ROOT + RIVER

The Unstoppable Power of an Aligned CEO and CMO

In our work with mission-based leaders, there is one factor above all others that leads to successful brand differentiation. That factor doesn’t involve SEO or PPC. It’s not the best …