Emily Soccorsy and Justin Foster are from Root + River. They are brand strategists and marketers who believe that your brand is how other people experience what you believe. In this …

By Emily Soccorsy + Justin Foster When people tell us they’ve been through a re-brand, first we get excited. Then we get curious. Then we ask what the effort entailed. …

When you’re immersed in your darkest hour, can good emerge? For our very own Emily Soccorsy, co-founder and strategist, it did. Recently, Emily was featured in So Scottsdale magazine for …

As directors of marketing, we are mistakenly under the impression that we are actually directing marketing. The truth is, directors of marketing are often seen as marketing order takers. They …

Three Vital Foundations of Your Brand By Emily Soccorsy A few days ago, Facebook CEO Mark Zuckerberg announced Facebook had, for the first time in its short and meteoric history, …

What fun does for productivity, collaboration + brand This interview with Cat Weise, Root + River Chief of Staff, delves into the idea of light-heartedness and its power in the …

A few times a year we host a workshop we’ve fondly come to call BrandLab. It’s more than just your average workshop. It’s an experience designed to ruffle your soulful …

By Emily Soccorsy + Justin Foster As a child, magic is an accepted part of the world. Yet as adults, magic becomes something that “doesn’t exist.” (Until we head off …

By Emily Soccorsy In a Root Session with one of our clients last week, the CEO began to complain about how difficult it is to hire good people. His complaints, …

By Emily Soccorsy + Justin Foster The world these days is like a hibernating bear at the end of winter. It’s getting a bit warmer out, but it’s always easier …

By Emily Soccorsy + Justin Foster Some of the strongest branding advice we give to clients is this: when building a brand don’t add more pretense. You may nod your …

By Justin Foster FosterResearch is my tongue-in-cheek term for observational analysis. It gently pokes fun at the extensive projects done by research firms that usually just confirm the math on …