A Strong Brand Solves a Thousand Business Problems
Filed Under: 21st Century Branding
By Emily Soccorsy + Justin Foster “I can’t work on my brand right now, I have business problems to deal with.” “The goals for the business aren’t important or relevant …
The One Surefire Way Your Content Will Be Consumed
Filed Under: 21st Century Branding
By Jennifer Lawhead – Chief of Content Many organizations, especially in the last several years, have jumped on the content marketing bandwagon. Using content as a way to engage, educate …
Stop Waiting for the World to Tell You What Your Brand Is
Filed Under: 21st Century Branding
By Emily Soccorsy + Justin Foster Stop waiting for the world to tell you what your brand is. It’s never going to happen. Not really. We are so reactionary and …
‘I’m Different And That’s Bad:’ The Lie That Stops You From Being a Brand
Filed Under: 21st Century Branding, Beliefs-Based Branding
3 Practices to Get Weird By Emily Soccorsy + Justin Foster Being different is no bueno. Of course, you don’t consciously think that! But that’s what your mind is often …
Why I No Longer Use FUD
Filed Under: Beliefs-Based Branding
Originally posted on LinkedIn by Justin Foster Fear. Uncertainty. Doubt. FUD. Tapping into this part of the human psyche is as old as the human race. It is the foundation …
5 Ways Your Ego Might Be Making You a Terrible Marketer
Filed Under: 21st Century Branding
By Emily Soccorsy + Justin Foster Your ego has served you well in building your business. (We define ego as the mind part of you, the one that is constantly …
Don’t Let the Magic Die: Sexy Talk Marketing
Filed Under: 21st Century Branding
By Emily Soccorsy + Justin Foster We’ve recently been working with a Fortune 50 company to help them communicate a critical business strategy that required some sensitivity and intentional language …
How Being a Soulful Leader Boosts Your Brand
Filed Under: 21st Century Branding, Beliefs-Based Branding
By Emily Soccorsy + Justin Foster There are a lot of business people who balk at the use of the term “soul.” They think it has no place in the …
You Don’t Want to Be Different
Filed Under: 21st Century Branding
By Emily Soccorsy + Justin Foster You say you want to be different. You say you want to stand out from the crowd. You say you want to be bold. …
5 Signs Your Business is Having a Midlife Crisis
Filed Under: 21st Century Branding, Press Mentions
Originally posted on AllBusiness. Art credit: Drew Dernavich By Emily Soccorsy and Justin Foster Midlife crises are fairly easy to recognize in others, but they’re often not so easy to recognize in …
5 Simple Ways to Improve Your Brand in One Day
Filed Under: 21st Century Branding
By Emily Soccorsy and Justin Foster We both love mornings. They bring with them the promise of the day, the hope of a new habit or opportunity. And great coffee. …
Justin Foster Interview on The Complete Leader Podcast
Filed Under: 21st Century Branding
root + river co-founder Justin Foster was recently interviewed by Dale Dixon for The Complete Leader podcast. Justin was interviewed on the root + river philosophy that “Leading is Branding.” …
