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root + river co-founder Justin Foster was recently interviewed by Dale Dixon for The Complete Leader podcast.

Justin was interviewed on the root + river philosophy that “Leading is Branding.” He visited with Dale about how branding is no longer done in a vacuum separate from leadership behavior, organization culture, product/service quality – and how every leadership decision manifests in the brand in some way.  Justin shared three tips for how leaders can greatly influence their corporate brand and their personal brand by re-examining their self-care, habits and thinking as leaders.

Link here. 

Justin is a faculty member for The Complete Leader, a cohort-style leadership development program designed to rapidly prepare emerging leaders for senior positions. Learn more about The Complete Leader here.


Emily Soccorsy + Justin Foster are cofounders of the intrinsic branding practice known as Root + River. Together with their defiantly different clients, they uncover then articulate the foundational elements of the brand. Then, they provide brand strategy and brand coaching as the brand is rolled out internally and externally. Obsessive about language and differentiation, Emily + Justin are also authors and speakers. Follow @rootandriver @fosterthinking and @emilyatlarge.

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