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Root + River

a beliefs-based branding strategic consulting team

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Podcast Appearances

June 20, 2019 By Emily

        Throughout the various podcasts that we’ve been grateful to appear on, it has been such a joy to speak to other experienced leaders who share similar passions as we do. Having the opportunity to help guide visionary leaders convey their message to the world is extremely rewarding, especially when they are ready to let their true self reflect in the ...

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5 Signs Your Business is Having a Midlife Crisis

May 19, 2016 By Emily

Originally posted on AllBusiness. Art credit: Drew Dernavich By Emily Soccorsy and Justin Foster Midlife crises are fairly easy to recognize in others, but they’re often not so easy to recognize in yourself—and sometimes even more difficult to recognize when it comes to your company. Business owners have always had to grapple with marketplace changes, but now as a seasoned business ...

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Why Leaders Need To Be On Social Media: A Forbes Interview With Justin Foster

January 21, 2016 By Emily

Justin was recently interviewed by Bryce Hoffman for a Forbes article on why leaders need to be on social media. Read and share here.   Emily Soccorsy + Justin Foster are cofounders of the intrinsic branding practice known as Root + River. Together with their defiantly different clients, they uncover then articulate the foundational elements of the brand. Then, they provide brand ...

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Co-Founder @emilyatlarge was recently asked about ...

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Co-Founder @emilyatlarge was recently asked about intentions.“No words came to me,” she writes. “Instead, my heart filled, my mind flooded with emotional visuals, forms and feelings blending seamlessly into one another. (This is how most important ideas begin within me.)”Read more about why she doesn’t do resolutions and her unique process for setting intentions. Link in bio

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In the years I spent as part of a fundamentalist ...

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In the years I spent as part of a fundamentalist church, “Grow where you’re planted” was a common trope. It was typically used as an admonishment to someone’s complaining about their circumstances, writes @fosterthinking.The phrase is an adapted relic of survival. While its roots are in hope, it’s usage in contemporary times encourages hopelessness, he continues.Visit the link in bio to read Justin’s three tips if you’re stuck in a survival situation or mindset.

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For those of you who are new here, welcome! We’d...

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For those of you who are new here, welcome! We’d love to share a little bit about who we are.We are a team of four (from left): Jen, Justin, Emily and Cat. Our mission is to inspire others to go inward. We are the founders of intrinsic branding, the practice of building your brand from the inside out. No cheesy gimmicks or taglines allowed in our work.A few more facts about us: We are defiers. Each of us have stories about going against the status quo, shaking up the stale and trying new things.  We are teachers. Our team loves guiding others, teaching new concepts and freely sharing what we know. Plus, Cat was an actual teacher earlier in her career! We are a silly bunch. Ask Justin about his library of Dad jokes.Drop us a line below to say hi and ask us a question.Photo credit: Jean Laninga
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Recent Posts

  • What Amanda Gorman Taught Us About Storytelling
  • Why You Sound Like Everyone Else
  • Connecting the Dots from Mission to Brand

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Root + River

We believe all great brands are spiritual experiences. Branding is an experience that will change you. It will shift the borders of your thinking and give you a practical framework for how to collectively carry the brand forward.

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Recent Musings

  • What Amanda Gorman Taught Us About Storytelling
  • Why You Sound Like Everyone Else
  • Connecting the Dots from Mission to Brand
  • Slow Down to Speed Up
  • 3 Mistakes You Could Be Making When Telling Stories

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