Marketers: You’re Not Directing, You’re Drifting
Filed Under: 21st Century Branding
As directors of marketing, we are mistakenly under the impression that we are actually directing marketing. The truth is, directors of marketing are often seen as marketing order takers. They …
How Being Mission-centric Drives Your Brand: What Zuckerberg Knows
Filed Under: 21st Century Branding
Three Vital Foundations of Your Brand By Emily Soccorsy A few days ago, Facebook CEO Mark Zuckerberg announced Facebook had, for the first time in its short and meteoric history, …
Putting Silliness on the Schedule
Filed Under: 21st Century Branding, Beliefs-Based Branding
What fun does for productivity, collaboration + brand This interview with Cat Weise, Root + River Chief of Staff, delves into the idea of light-heartedness and its power in the …
The Magic is in the Message
Filed Under: 21st Century Branding
By Emily Soccorsy + Justin Foster As a child, magic is an accepted part of the world. Yet as adults, magic becomes something that “doesn’t exist.” (Until we head off …
There’s Only One Thing Missing From Your Brand
Filed Under: 21st Century Branding, Beliefs-Based Branding
By Emily Soccorsy In a Root Session with one of our clients last week, the CEO began to complain about how difficult it is to hire good people. His complaints, …
The Brand Advantage of Awake Leaders
Filed Under: 21st Century Branding
By Emily Soccorsy + Justin Foster The world these days is like a hibernating bear at the end of winter. It’s getting a bit warmer out, but it’s always easier …
In Modern Branding, Perception is No Longer Reality
Filed Under: 21st Century Branding
By Emily Soccorsy + Justin Foster Some of the strongest branding advice we give to clients is this: when building a brand don’t add more pretense. You may nod your …
The Latest from FosterResearch: 5 Indicators a Brand is in Trouble
Filed Under: 21st Century Branding
By Justin Foster FosterResearch is my tongue-in-cheek term for observational analysis. It gently pokes fun at the extensive projects done by research firms that usually just confirm the math on …
Time, Space, Opportunity: 3 Ways to Help You Begin Branding
Filed Under: 21st Century Branding, Beliefs-Based Branding
“Rather than love, than money, than fame, give me truth.” Ralph Waldo Emerson By Emily Soccorsy I spend most of my time working out of my home office, pounding away …
How to Know When Your Brand Needs a Refresh
Filed Under: 21st Century Branding, Beliefs-Based Branding
And when will it work? By Emily Soccorsy One of the most frequently asked questions we receive is: How do I know if my brand needs a refresh? (We are …
3 Ways to Strengthen Your Brand for Any Conversation
Filed Under: 21st Century Branding, Beliefs-Based Branding
By Emily Soccorsy + Justin Foster We believe and teach our clients that brands begin in conversations. In fact, we propose that you don’t actually have a brand until it is …
Where Does My Brand Begin?
Filed Under: 21st Century Branding, Beliefs-Based Branding
By Emily Soccorsy + Jennifer Lawhead 3 Ways To Uniquely Tell The Story of Your Brand Often people ask us, “how do I build my brand?” It’s pretty obvious they …