Leadership

By Chris Klonoski No one is excited to sit down and write their 22nd post of the year. There is no rush. It doesn’t feel fresh or path-changing. You’re likely …

Somewhere along the way, we started making marketing decisions based on what scares us: the fear of being invisible. The fear of falling behind. The fear of doing it wrong.  …

By Emily Soccorsy A couple of weeks after the official start of spring, I got the first cold I’ve had in at least a year.  I cannot remember the last …

By Chris Klonoski When I checked our editorial calendar to find the topic we had planned for the Root + River March newsletter, I found a notation that stopped me: …

Inward As intrinsic brand strategists, we often hear people talking about “working on their brand” and they ask questions like: When does my brand need attention? What should I be …

What does it even say?

By Kel Barlow Root: Go Inward Something about the beach is deeply cathartic. The sand collecting between your toes, the salt-laced air, the cries of seagulls overhead, the waves rolling …

By Emily Soccorsy Discipline terrifies many. Encoded to equate to punishment or forced obedience, the word itself often causes tension, elicits immediate resistance, and generates fear. I understand and can …

By Jocelyn Lovelle Root: Go Inward The tire company said they had no record of our purchase, and then you found the receipt. The client, who had been on the …

By Chris Klonoski ROOT: Go Inward It’s the month for graduations.  Graduation is rightfully framed as a celebration. We pause to acknowledge and appreciate all the work it took to …

Embrace the chaos to choose tranquility

By Emily Soccorsy Inward  Taking excellent care of your clients, of the people you serve, begins always with one critical step: ensuring you are taking care of yourself.  This may …