5 Ways Your Ego Might Be Making You a Terrible Marketer
Filed Under: 21st Century Branding
By Emily Soccorsy + Justin Foster Your ego has served you well in building your business. (We define ego as the mind part of you, the one that is constantly …
Don’t Let the Magic Die: Sexy Talk Marketing
Filed Under: 21st Century Branding
By Emily Soccorsy + Justin Foster We’ve recently been working with a Fortune 50 company to help them communicate a critical business strategy that required some sensitivity and intentional language …
How Being a Soulful Leader Boosts Your Brand
Filed Under: 21st Century Branding, Beliefs-Based Branding
By Emily Soccorsy + Justin Foster There are a lot of business people who balk at the use of the term “soul.” They think it has no place in the …
You Don’t Want to Be Different
Filed Under: 21st Century Branding
By Emily Soccorsy + Justin Foster You say you want to be different. You say you want to stand out from the crowd. You say you want to be bold. …
5 Signs Your Business is Having a Midlife Crisis
Filed Under: 21st Century Branding, Press Mentions
Originally posted on AllBusiness. Art credit: Drew Dernavich By Emily Soccorsy and Justin Foster Midlife crises are fairly easy to recognize in others, but they’re often not so easy to recognize in …
5 Simple Ways to Improve Your Brand in One Day
Filed Under: 21st Century Branding
By Emily Soccorsy and Justin Foster We both love mornings. They bring with them the promise of the day, the hope of a new habit or opportunity. And great coffee. …
Justin Foster Interview on The Complete Leader Podcast
Filed Under: 21st Century Branding
root + river co-founder Justin Foster was recently interviewed by Dale Dixon for The Complete Leader podcast. Justin was interviewed on the root + river philosophy that “Leading is Branding.” …
Becoming a Brand: The Final 30%
Filed Under: 21st Century Branding, Beliefs-Based Branding
Becoming a Brand: The Final 30% 3 Most Often Overlooked Aspects of Brand Building You are almost there. You spent the time to dig into what makes you different. You …
5 Common Myths CEOs Believe About Branding
Filed Under: 21st Century Branding
By Emily Soccorsy + Justin Foster If you are a senior leader, you have fought through multiple recessions, market fluctuations and dealt with flavor-of-the-month marketing initiatives. So you may view …
5 Signs a Business Owner has Shopkeeper Syndrome
Filed Under: 21st Century Branding
Originally posted on AllBusiness.com. By Emily Soccorsy and Justin Foster There comes a point in the leadership of every privately-held company when the owner is forced to relinquish a healthy amount …
The Top 5 Fears Keeping You from Becoming a 21st Century Brand
Filed Under: 21st Century Branding
The 5 Fears Keeping you from Becoming a 21st Century Brand By Emily Soccorsy + Justin Foster In a recent workshop in Phoenix, we were asked the primary reason leaders don’t …
Top 10 Signs Your Brand is Opting In
Filed Under: 21st Century Branding
Do you find yourself grappling with how to take the 20th century equity in your business and brand and remain relevant in the modern marketplace? You’re not alone. Most established …