• April 07, 2021
  • ROOT + RIVER

Do good in the world … the rest is logistics.

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In many ways, marketing is doing more harm than good in the world. It creates false need where there may not be need. It prays upon lack and scarcity. It …

How to Understand the Emotional Needs
  • March 02, 2021
  • ROOT + RIVER

How to Understand the Emotional Needs of Your Audience

Branding is an emotional journey. Your brand is how other people experience what you believe. By understanding and being tuned into the emotions of your audience, you can design a …

John Hardesty, Chief Brand Officer at VShred
  • September 25, 2020
  • ROOT + RIVER

Want to be a great marketing leader? Build a great team! An Interview with John Hardesty

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On October 1 at 2p CT, we will be visiting with John Hardesty on our “Being Marketers” webcast. Here is a sneak preview of our discussion. Q: Who are you …

  • June 24, 2020
  • ROOT + RIVER

Your audience is practicing attention curation. Are you?

Unless you intentionally live in a self-created bubble, everyone and everything is trying to get your attention at all times.  Therefore, we don’t give our attention for any length of …

  • April 20, 2020
  • ROOT + RIVER

Humans of Marketing: Stop the Madness

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In the best of times being a director of marketing and communication is kind of like holding your ground in the center of a tornado. You must watch carefully where …