The Power of a Make-It-Real Branding Moment
Filed Under: Intrinsic Branding, Story
By Jennifer Lawhead Any business can brand themselves. But being an intrinsic brand requires intentionality, a willingness to go inward and the courage to tell meaningful stories. Sounds easy, right? …
How to Understand the Emotional Needs of Your Audience
Filed Under: Humanistic Marketing, Intrinsic Branding, Marketing
Branding is an emotional journey. Your brand is how other people experience what you believe. By understanding and being tuned into the emotions of your audience, you can design a …
Your Story Is Lost Without Intentionality
Filed Under: 21st Century Branding, Intrinsic Branding, Story
By Jennifer Lawhead You may be telling your story, but are you telling it on purpose? We have a client who spent months crafting and fine tuning his origin story. …
Wrecking The Most Common and Detrimental Mistake in Branding
Filed Under: 21st Century Branding, Intrinsic Branding, Marketing
Originally shared on Emily’s LinkedIn As tribal beings we will always be inclined to belong. It’s a natural and hard-wired tendency that our forebears relied upon for survival. It came …
Why You Sound Like Everyone Else
Filed Under: 21st Century Branding, Intrinsic Branding, Marketing
As the people in charge of our brands, we want to stand out. We want our voices to rise above the lesser operators, the people who give our industry a …
