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Root + River

a beliefs-based branding strategic consulting team

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BrandLab Attendee, We’d Like You to Meet Someone. Yourself.

June 26, 2019 By Jennifer Lawhead

When is the last time you raced against your buddies to make and fly a paper airline? Or when have you last handwritten something sacred and private, folded it up carefully and discreetly passed to a friend? How about taking the time to sit back and let someone read aloud to you? Has it been awhile? I’d venture to guess it’s because you’re an adult and most of us haven’t done these things ...

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We do retreats. Do you?

October 9, 2017 By Emily

We never used to retreat this much. Ever. (In fact, Justin thought retreats were kind of lame.)   But in building a virtual team and working from far-flung corners of the world, we were forced to make time and space to gather in person. Routinely. So once a quarter, we have a Root + River team retreat. It is sacrosanct time. Though we've had to get creative about the time and ...

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5 Ways BrandLab Rewires Your Brain

June 1, 2017 By Justin Foster

  A few times a year we host a workshop we've fondly come to call BrandLab. It's more than just your average workshop. It's an experience designed to ruffle your soulful feathers and create new neural pathways to help you reconceive of your business and your brand. We know the BrandLab will rewire your brain. Here's how: By being hands-on, brands-on. This sounds cheesy and bold, but, ...

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Co-Founder @emilyatlarge was recently asked about ...

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Co-Founder @emilyatlarge was recently asked about intentions.“No words came to me,” she writes. “Instead, my heart filled, my mind flooded with emotional visuals, forms and feelings blending seamlessly into one another. (This is how most important ideas begin within me.)”Read more about why she doesn’t do resolutions and her unique process for setting intentions. Link in bio

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In the years I spent as part of a fundamentalist ...

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In the years I spent as part of a fundamentalist church, “Grow where you’re planted” was a common trope. It was typically used as an admonishment to someone’s complaining about their circumstances, writes @fosterthinking.The phrase is an adapted relic of survival. While its roots are in hope, it’s usage in contemporary times encourages hopelessness, he continues.Visit the link in bio to read Justin’s three tips if you’re stuck in a survival situation or mindset.

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For those of you who are new here, welcome! We’d...

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For those of you who are new here, welcome! We’d love to share a little bit about who we are.We are a team of four (from left): Jen, Justin, Emily and Cat. Our mission is to inspire others to go inward. We are the founders of intrinsic branding, the practice of building your brand from the inside out. No cheesy gimmicks or taglines allowed in our work.A few more facts about us: We are defiers. Each of us have stories about going against the status quo, shaking up the stale and trying new things.  We are teachers. Our team loves guiding others, teaching new concepts and freely sharing what we know. Plus, Cat was an actual teacher earlier in her career! We are a silly bunch. Ask Justin about his library of Dad jokes.Drop us a line below to say hi and ask us a question.Photo credit: Jean Laninga
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We believe all great brands are spiritual experiences. Branding is an experience that will change you. It will shift the borders of your thinking and give you a practical framework for how to collectively carry the brand forward.

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Recent Musings

  • What Amanda Gorman Taught Us About Storytelling
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  • Connecting the Dots from Mission to Brand
  • Slow Down to Speed Up
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