Sara Hertrampf, Sales & Marketing Manager, looked around in amazement at a packed house in October 2019. Filling the Alpine Communications event were business owners, community leaders and economic development …

Authenticity. Vulnerability. Transparency. Being more human. These are the standards of a modern brand.  Branding is still a performance, and a powerful one. But it’s not a performance built on …

By Jennifer Lawhead When I was 16-years-old, I gave a friend a piece of advice that I don’t remember. How do I know it actually happened, you may ask, since …

Emily and Justin are the founders of the intrinsic brand practice, Root + River and the co-authors of “Rooting Up: Essays on Modern Branding.” Working with heart-based leaders, they believe …

By Cat Weise Freshmen year in college, I lived on the same floor with a bunch a young, smart women. One decided she had a new theory about the world as …

Unless you intentionally live in a self-created bubble, everyone and everything is trying to get your attention at all times.  Therefore, we don’t give our attention for any length of …

Injustice in our country must be addressed. It begins, as all deep work does, by looking inward. This is precisely what Michelle Obama highlighted in her public statement May 30, …

By Jennifer Lawhead We always say, “a strong brand solves a thousand business problems.” When a business moves away from obsessing about bottom lines, profitability and ROI, and instead adopts …

Soon, people will be making decisions. The decisions will be about what work they choose to do, what schools they will send their children back to, what places they want …

Emily Soccorsy and Justin Foster are the founders of the intrinsic brand practice, Root + River. Working with heart-based leaders, they believe that all great brands are spiritual experiences. Emily …

By Jennifer Lawhead It wasn’t their first rodeo, but in terms of cancelling, it was definitely their first rodeo. In the first weeks of March 2020, as the nation was …

In the best of times being a director of marketing and communication is kind of like holding your ground in the center of a tornado. You must watch carefully where …