There is nothing new under the sun. Except you.
Filed Under: Intrinsic Branding, Marketing
By Chris Konoski Content. Brand. Message. Every brand wants to stand out. Go viral. Be different. So they contort. They chase whatever feels clever this quarter. A weirder tagline. A …
It’s all about language, especially in the age of AI
Filed Under: 21st Century Branding, AI, Intrinsic Branding, Marketing
Written by Jocelyn Lovelle Three weeks ago, Google announced the biggest upgrade to its search in 25 years. Gemini, Google’s AI model, is now at the forefront of delivering Google …
Fear is not a marketing strategy
Filed Under: Intrinsic Branding, Leadership, Marketing
Somewhere along the way, we started making marketing decisions based on what scares us: the fear of being invisible. The fear of falling behind. The fear of doing it wrong. …
My 7 rules of reinvention
Filed Under: 21st Century Branding, Intrinsic Branding, Leadership, Marketing
By Emily Soccorsy A couple of weeks after the official start of spring, I got the first cold I’ve had in at least a year. I cannot remember the last …
Your plan is not a prison
Filed Under: Intrinsic Branding, Leadership, Marketing
By Chris Klonoski When I checked our editorial calendar to find the topic we had planned for the Root + River March newsletter, I found a notation that stopped me: …
Working on your brand? Brands grow from within.
Filed Under: Beliefs-Based Branding, Intrinsic Branding, Leadership, Marketing
Inward As intrinsic brand strategists, we often hear people talking about “working on their brand” and they ask questions like: When does my brand need attention? What should I be …
How Do I Get to the Root of My Brand?
Filed Under: Intrinsic Branding, Leadership, Marketing
What does it even say?
How to Understand the Emotional Needs of Your Audience
Filed Under: Humanistic Marketing, Intrinsic Branding, Marketing
Branding is an emotional journey. Your brand is how other people experience what you believe. By understanding and being tuned into the emotions of your audience, you can design a …
Wrecking The Most Common and Detrimental Mistake in Branding
Filed Under: 21st Century Branding, Intrinsic Branding, Marketing
Originally shared on Emily’s LinkedIn As tribal beings we will always be inclined to belong. It’s a natural and hard-wired tendency that our forebears relied upon for survival. It came …
Why You Sound Like Everyone Else
Filed Under: 21st Century Branding, Intrinsic Branding, Marketing
As the people in charge of our brands, we want to stand out. We want our voices to rise above the lesser operators, the people who give our industry a …
Slow Down to Speed Up
Filed Under: 21st Century Branding, Intrinsic Branding, Marketing
As a director of marketing, you’ve become friends with timelines and time management, buddies with bandwidth. Even if the leadership team loves your ideas and encourages you to execute, they …
The Unstoppable Power of an Aligned CEO and CMO
Filed Under: 21st Century Branding, Intrinsic Branding, Marketing
In our work with mission-based leaders, there is one factor above all others that leads to successful brand differentiation. That factor doesn’t involve SEO or PPC. It’s not the best …