Emily Soccorsy and Justin Foster believe that the 20th century approach to manufacturing brands is over – where branding meant creating a contrived perception (think: Marlboro Man, Betty Crocker). Most …

No.  And yes.  Crisis reveals pretense. So the days of hardcore, tone-deaf, insistent and interruptive marketing are over. That kind of marketing does not matter now.  It doesn’t matter to …

In times like these, there is a tendency to hunker down and wait for it to blow over, to get mired in fear over what to say and say nothing. …

When our team of four met in a charming Austin bungalow on our summer retreat of 2016, we decided it was time to reevaluate our values. Which ones still resonated …

This is not another post about COVID-19.  This is about you. It’s to issue a clear and kind “hello” to your soul in the midst of chaos and uncertainty. We …

Beliefs, as a component of brands, are one of those good news/bad news stories.  Good news: as business leaders, we’ve evolved. We recognize a business needs a deeper set of …

  “I haven’t made any progress since we last met,” a former client said to us when she came to a recent Root + River event. Her shoulders lowered slightly …

They don’t suck because they are a bad idea or because they don’t carry within them sound notions around why you are doing what you do.  They suck because they …

Your brand. It’s who you are and what you teach others about you. And people want REAL. They want honest, sincere communication and transparency. A brand builds trust through clear …

By Jennifer Lawhead When we set goals, we don’t create them in a boardroom. Or in a formal meeting. Or a Zoom call. Or in a fancy document with KPIs …

By Emily Soccorsy + Justin Foster You always have to know more about where your brand is going than the marketplace. This is the role of vision for your brand. …

As the director of marketing, you are one person. You are one person who acts as the chief mouthpiece, the brilliant broadcaster and the tenacious town crier for your big …