As the director of marketing, you are one person. You are one person who acts as the chief mouthpiece, the brilliant broadcaster and the tenacious town crier for your big organization. With limited resources, it’s up to you to manage publicity, message, brand voice, campaigns, digital, visuals, and video, all while vetting new marketing advice and services, newfangled technology and CEOs who ...
The Future of Your Brand Starts Now
By Emily Soccorsy and Justin Foster One of the downsides of being an engaged leader in a company is that you really want the company to succeed. You want the profitable business venture that leads to you and your team getting paid, furthering your cause, enjoying accomplishments to succeed. Badly, day-in and day-out. And as fast as possible. You want it to succeed so much it creates ...
The Off-The-Record Factor: Share Stories You’d Normally Hide
If you were being interviewed by The New York Times about the success of your brand, what would you say? (I’ll give you a moment). Would you explain how you made some smart investments? Would you describe your strong work ethic? Would you acknowledge all of the things you did correctly? Yes, I’m sure you would. As you should! Undoubtedly, if a national newspaper has recognized you as an ...
BrandLab Attendee, We’d Like You to Meet Someone. Yourself.
When is the last time you raced against your buddies to make and fly a paper airline? Or when have you last handwritten something sacred and private, folded it up carefully and discreetly passed to a friend? How about taking the time to sit back and let someone read aloud to you? Has it been awhile? I’d venture to guess it’s because you’re an adult and most of us haven’t done these things ...
Don’t Tell Stories. Excavate Them. By Jennifer Lawhead
“That’s the story!” I exclaimed to a client on a recent storytelling and content coaching call. If I’ve learned anything from our clients recently, it’s this: when it comes to storytelling, the story is actually buried in the story. Sometimes, the story is buried in the story inside of the story. In other words, there’s probably a cooler/more interesting/more fascinating/more authentic story ...