• October 19, 2020
  • ROOT + RIVER

‘I Thought I Could Do It On My Own’

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By Jennifer Lawhead Branding was always something I didn’t feel like I needed help with,” our client Sonya Stattmann recalled. “But I started to realize there was misalignment with who …

Jennifer Stevens
  • September 21, 2020
  • ROOT + RIVER

The Evolution of a Growing Mission-Based Brand

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By Jennifer Lawhead Jennifer Stevens built her company, JHL, around her own credibility and reputation. Jennifer was the brand.  Her public relations client list grew as she landed high-value media …

  • August 21, 2020
  • ROOT + RIVER

3 Unexpected Ways to Share Your Story

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By Jennifer Lawhead The biggest mistake I see businesses make with storytelling is they put it in a box. That box is assigned to the marketing team where they are …

  • July 22, 2020
  • ROOT + RIVER

When You Brand from Your Beliefs, Marketing Execution Reveals Itself

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Sara Hertrampf, Sales & Marketing Manager, looked around in amazement at a packed house in October 2019. Filling the Alpine Communications event were business owners, community leaders and economic development …

  • June 24, 2020
  • ROOT + RIVER

Doers v. Thinkers

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By Cat Weise Freshmen year in college, I lived on the same floor with a bunch a young, smart women. One decided she had a new theory about the world as …