Your Story Is Lost Without Intentionality
Filed Under: 21st Century Branding, Intrinsic Branding, Story
By Jennifer Lawhead You may be telling your story, but are you telling it on purpose? We have a client who spent months crafting and fine tuning his origin story. …
What Amanda Gorman Taught Us About Storytelling
Filed Under: Story
By Jennifer Lawhead If you tuned into Joe Biden’s inauguration, it was impossible not to be talking about Amanda Gorman. In a nation that has been fractured by division and …
3 Mistakes You Could Be Making When Telling Stories
Filed Under: Story
By Jennifer Lawhead Telling stories about your brand is easy. But practicing storytelling in a way that perks up the ears of those you want to reach, encourages dynamic dialogue, …
‘I Thought I Could Do It On My Own’
Filed Under: Story
By Jennifer Lawhead Branding was always something I didn’t feel like I needed help with,” our client Sonya Stattmann recalled. “But I started to realize there was misalignment with who …
The Evolution of a Growing Mission-Based Brand
Filed Under: Story
By Jennifer Lawhead Jennifer Stevens built her company, JHL, around her own credibility and reputation. Jennifer was the brand. Her public relations client list grew as she landed high-value media …
3 Unexpected Ways to Share Your Story
Filed Under: Story
By Jennifer Lawhead The biggest mistake I see businesses make with storytelling is they put it in a box. That box is assigned to the marketing team where they are …
When You Brand from Your Beliefs, Marketing Execution Reveals Itself
Filed Under: Story
Sara Hertrampf, Sales & Marketing Manager, looked around in amazement at a packed house in October 2019. Filling the Alpine Communications event were business owners, community leaders and economic development …
Doers v. Thinkers
Filed Under: Story
By Cat Weise Freshmen year in college, I lived on the same floor with a bunch a young, smart women. One decided she had a new theory about the world as …
How Branding Led to a $8M Revenue Increase
Filed Under: Story
By Jennifer Lawhead We always say, “a strong brand solves a thousand business problems.” When a business moves away from obsessing about bottom lines, profitability and ROI, and instead adopts …
Why Branding Matters in the Face of the Unthinkable
Filed Under: Story
By Jennifer Lawhead It wasn’t their first rodeo, but in terms of cancelling, it was definitely their first rodeo. In the first weeks of March 2020, as the nation was …
Vision is a marriage, not a hookup
By Emily Soccorsy + Justin Foster You always have to know more about where your brand is going than the marketplace. This is the role of vision for your brand. …
How Do I Do Big Marketing With A Small Team?
Filed Under: 21st Century Branding, Beliefs-Based Branding, Intrinsic Branding, Leadership, Marketing, Social Media, Story, Team
As the director of marketing, you are one person. You are one person who acts as the chief mouthpiece, the brilliant broadcaster and the tenacious town crier for your big …