‘I Thought I Could Do It On My Own’
Filed Under: Story
By Jennifer Lawhead Branding was always something I didn’t feel like I needed help with,” our client Sonya Stattmann recalled. “But I started to realize there was misalignment with who …
The Evolution of a Growing Mission-Based Brand
Filed Under: Story
By Jennifer Lawhead Jennifer Stevens built her company, JHL, around her own credibility and reputation. Jennifer was the brand. Her public relations client list grew as she landed high-value media …
3 Unexpected Ways to Share Your Story
Filed Under: Story
By Jennifer Lawhead The biggest mistake I see businesses make with storytelling is they put it in a box. That box is assigned to the marketing team where they are …
When You Brand from Your Beliefs, Marketing Execution Reveals Itself
Filed Under: Story
Sara Hertrampf, Sales & Marketing Manager, looked around in amazement at a packed house in October 2019. Filling the Alpine Communications event were business owners, community leaders and economic development …
Doers v. Thinkers
Filed Under: Story
By Cat Weise Freshmen year in college, I lived on the same floor with a bunch a young, smart women. One decided she had a new theory about the world as …
