The Power of a Make-It-Real Branding Moment
Filed Under: Intrinsic Branding, Story
By Jennifer Lawhead Any business can brand themselves. But being an intrinsic brand requires intentionality, a willingness to go inward and the courage to tell meaningful stories. Sounds easy, right? …
Your Story Is Lost Without Intentionality
Filed Under: 21st Century Branding, Intrinsic Branding, Story
By Jennifer Lawhead You may be telling your story, but are you telling it on purpose? We have a client who spent months crafting and fine tuning his origin story. …
What Amanda Gorman Taught Us About Storytelling
Filed Under: Story
By Jennifer Lawhead If you tuned into Joe Biden’s inauguration, it was impossible not to be talking about Amanda Gorman. In a nation that has been fractured by division and …
3 Mistakes You Could Be Making When Telling Stories
Filed Under: Story
By Jennifer Lawhead Telling stories about your brand is easy. But practicing storytelling in a way that perks up the ears of those you want to reach, encourages dynamic dialogue, …
‘I Thought I Could Do It On My Own’
Filed Under: Story
By Jennifer Lawhead Branding was always something I didn’t feel like I needed help with,” our client Sonya Stattmann recalled. “But I started to realize there was misalignment with who …
