• January 25, 2021
  • ROOT + RIVER

What Amanda Gorman Taught Us About Storytelling

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By Jennifer Lawhead If you tuned into Joe Biden’s inauguration, it was impossible not to be talking about Amanda Gorman. In a nation that has been fractured by division and …

  • January 08, 2021
  • ROOT + RIVER

Why You Sound Like Everyone Else

As the people in charge of our brands, we want to stand out. We want our voices to rise above the lesser operators, the people who give our industry a …

  • December 14, 2020
  • ROOT + RIVER

Connecting the Dots from Mission to Brand

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An Entrepreneurial Journey of Monetizing Your Mission A rare yet not impossible sequence of events: Seeing a need in the world that sparks a personal mission That mission inspires a …

  • November 30, 2020
  • ROOT + RIVER

Slow Down to Speed Up

As a director of marketing, you’ve become friends with timelines and time management, buddies with bandwidth. Even if the leadership team loves your ideas and encourages you to execute, they …

  • November 11, 2020
  • ROOT + RIVER

3 Mistakes You Could Be Making When Telling Stories

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By Jennifer Lawhead Telling stories about your brand is easy. But practicing storytelling in a way that perks up the ears of those you want to reach, encourages dynamic dialogue, …