What Amanda Gorman Taught Us About Storytelling
Filed Under: Uncategorized
By Jennifer Lawhead If you tuned into Joe Biden’s inauguration, it was impossible not to be talking about Amanda Gorman. In a nation that has been fractured by division and …
Why You Sound Like Everyone Else
Filed Under: 21st Century Branding, Intrinsic Branding, Marketing
As the people in charge of our brands, we want to stand out. We want our voices to rise above the lesser operators, the people who give our industry a …
Connecting the Dots from Mission to Brand
Filed Under: Uncategorized
An Entrepreneurial Journey of Monetizing Your Mission A rare yet not impossible sequence of events: Seeing a need in the world that sparks a personal mission That mission inspires a …
Slow Down to Speed Up
Filed Under: 21st Century Branding, Intrinsic Branding, Marketing
As a director of marketing, you’ve become friends with timelines and time management, buddies with bandwidth. Even if the leadership team loves your ideas and encourages you to execute, they …
3 Mistakes You Could Be Making When Telling Stories
Filed Under: Uncategorized
By Jennifer Lawhead Telling stories about your brand is easy. But practicing storytelling in a way that perks up the ears of those you want to reach, encourages dynamic dialogue, …
