There’s this paradox about being responsible for the marketing of an organization: You are “in charge” of the brand and at the same time, you are not in charge of the brand, like -- at all. Being in charge means you are expected to come up with, organize and execute every single marketing objective of the organization. Even in small, simple organizations, of course, there is nothing simple ...
What is your brand’s MLE (minimum level of excellence)?
By Emily Soccorsy and Justin Foster A brand is an organic, living thing. It is both a practice and a discipline. And yet there is also a baseline, or minimum, level of organic environmental excellence to create for your brand to grow and thrive. Without this brand primordial soup, you may inadvertently stunt the growth of your brand and reduce its vibrancy and reach. Most people begin ...
Synthesis Episode 10: Ron Price + Stacy Ennis on Growing Influence
LISTEN HERE (audio + video) Synthesis is a Root + River hosted webcast featuring nonconformist leaders whose ideas make them — and us — see the world differently. Our tenth episode features Ron Price and Stacy Ennis, authors of Growing Influence: A Story of How to Lead with Character, Expertise and Impact, which was recently published and is now available. Growing Influence is a modern ...
Why Ego Kills Brands
By Emily Soccorsy + Justin Foster To be a leader you need a healthy ego. Leading with your ego will kill your brand. Discuss. Not sure what to discuss? We got you. First off, we need an ego. It keeps us alive and moving. It looks out for us and spurs urgency. This is why the ego makes a great employee but a terrible boss. Leaders who allow the ego to lead are making themselves highly ...
Synthesis Episode 9: CEO Tanya Hall on Bringing Honor to Self-Publishing
LISTEN HERE (audio + video) Synthesis is a Root + River hosted webcast featuring nonconformist leaders whose ideas make them — and us — see the world differently. Our ninth episode of Synthesis features Tanya Hall. Tanya Hall is CEO of Austin-based Greenleaf Book Group and author of Ideas, Influence and Income: Write a Book, Build Your Brand, and Lead Your Industry. She is also energized to ...
How to Turn Brand Anxiety into Brand Intelligence
By Emily Soccorsy + Justin Foster You’ve been going along and growing your company. You are a good leader, and you have a good heart. And you are good at what you do. You have confidence in your competence as a business person. But there’s this itchy sensation that comes over you whenever you consider the way you are marketing your company. Very simply stated: it is not quite right ...
Synthesis Episode 8: Claritee Co-Founders Triana Newton & Doug McRae taking on Smokestack Thinking
LISTEN HERE (audio + video) Synthesis is a Root + River hosted webcast featuring nonconformist leaders whose ideas make them — and us — see the world differently. Our eighth episode of Synthesis features Claritee co-founders Triana Newton & Doug McRae. Doug and Tri were friends with Emily and Justin before there was either a Root + River or a Claritee! Based in Canada, ...
Who are Our Clients?
By Emily Soccorsy + Justin Foster Who are our clients? People often ask us. In a sentence, they are awake achievers. But there’s so much beneath, between, around and behind that descriptor. On the surface, our clients often look like typical practitioners, business badasses ready to do something different, entrepreneurs taking pioneer-level risks. But our clients are so much more ...
Synthesis Episode 7: CEO Allen Gannett – On Knowing Who You Are + Tackling Creativity
EPISODE 7: Allen Gannett LISTEN HERE (audio + video) Synthesis is a Root + River hosted webcast featuring nonconformist leaders whose ideas make them — and us — see the world differently. Our seventh episode of Synthesis featured our visit with entrepreneur, CEO and author Allen Gannett, whose book debuted June 12. Allen is the founder and CEO of TrackMaven, a marketing analytics ...
Market As You Would Like To Be Marketed To
By Emily Soccorsy + Justin Foster In our world, the most egregious violators of the Golden Rule are marketers. By in large, they do not market unto others as they would like to be marketed unto. Sadly, the marketing industry supports this disconnection between humanity and marketing. Way too many marketers go for tactics that use the ball peen hammers of coercion, scarcity, and intrusive, ...