By Emily Soccorsy + Justin FosterYou’ve been going along and growing your company. You are a good leader, and you have a good heart. And you are good at what you do. You have confidence in your competence as a business person.But there’s this itchy sensation that comes over you whenever you consider the way you are marketing your company. Very simply stated: it is not quite right ...
Synthesis Episode 8: Claritee Co-Founders Triana Newton & Doug McRae taking on Smokestack Thinking
LISTEN HERE (audio + video) Synthesis is a Root + River hosted webcast featuring nonconformist leaders whose ideas make them — and us — see the world differently. Our eighth episode of Synthesis features Claritee co-founders Triana Newton & Doug McRae. Doug and Tri were friends with Emily and Justin before there was either a Root + River or a Claritee!Based in Canada, ...
Who are Our Clients?
By Emily Soccorsy + Justin FosterWho are our clients? People often ask us.In a sentence, they are awake achievers.But there’s so much beneath, between, around and behind that descriptor.On the surface, our clients often look like typical practitioners, business badasses ready to do something different, entrepreneurs taking pioneer-level risks.But our clients are so much more ...
Synthesis Episode 7: CEO Allen Gannett – On Knowing Who You Are + Tackling Creativity
EPISODE 7: Allen GannettLISTEN HERE (audio + video) Synthesis is a Root + River hosted webcast featuring nonconformist leaders whose ideas make them — and us — see the world differently.Our seventh episode of Synthesis featured our visit with entrepreneur, CEO and author Allen Gannett, whose book debuted June 12. Allen is the founder and CEO of TrackMaven, a marketing analytics ...
Market As You Would Like To Be Marketed To
By Emily Soccorsy + Justin FosterIn our world, the most egregious violators of the Golden Rule are marketers.By in large, they do not market unto others as they would like to be marketed unto.Sadly, the marketing industry supports this disconnection between humanity and marketing.Way too many marketers go for tactics that use the ball peen hammers of coercion, scarcity, and intrusive, ...
Synthesis Episode 6: Kristin Romaine – Bringing Joy to Community Building
EPISODE 5: Kristin RomaineLISTEN HERE (audio) Part I Part IISynthesis is a Root + River hosted webcast featuring nonconformist leaders whose ideas make them — and us — see the world differently.Our sixth episode of Synthesis featured our visit with Kristin Romaine, who is the founder and chief innovator and social impact artist at her company, Like the Lettuce.Kristin is ...
3 Corporate Habits that Will Crush Your Entrepreneurial Spirit
We heart entrepreneurial people. We heart them wherever they may be, and whenever they might find us.In the last year, we’ve seen an increasing number of what we term ATLs, or “about-to-launch,” folks who have finally found the corporate structure too oppressive to their souls to abide any longer. As they prepare their escape, they reach out to us. We meet at the junction and help ...
Small Brands: Storytelling is Yours for the Taking
6 Easy Steps to Creating a Storytelling Flow Storytelling — it’s one of the hottest buzzwords in marketing today. Everyone wants to tell stories, and do it in a way that gets others excited about their brand. Some of the biggest modern-day brands agree, and have employed a storytelling strategy to great success. Starbucks launched its Upstanders campaign, stories of altruistic customers ...
Synthesis Episode 5: Elijah May on the Human Experience
EPISODE 5: Elijah MayLISTEN HERE (video + audio) Synthesis is a Root + River hosted webcast featuring nonconformist leaders whose ideas make them — and us — see the world differently.Our fifth episode of Synthesis featured our visit with The Experience Company co-founder, Elijah May. A breath of fresh air, a paradox, a success story, Elijah is exactly what we try to bring to ...
Amor Fati and Your Brand
As humans we love to quantify. Predict. Determine. Forecast.Around 300,000 years ago (when we as a human race began) predicting, determining and developing and sharing systems of knowing provided us humans with the opportunity to, well, not get eaten.So we became pretty attached to these systems. And we carried them through the various phases and eras of human evolution. These ...