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Root + River

a beliefs-based branding strategic consulting team

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Podcast Appearances

June 20, 2019 By Emily

           Throughout the various podcasts that we’ve been grateful to appear on, it has been such a joy to speak to other experienced leaders who share similar passions as we do. Having the opportunity to help guide visionary leaders convey their message to the world is extremely rewarding, especially when they are ready to let their true self reflect in ...

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Find the Flow, F (orget) the Formula

April 22, 2019 By Emily

By Emily Soccorsy and Justin Foster The marketing world is over-saturated with formulas. This is because formulas are intended to remove uncertainty. And because uncertainty is the boondoggle of human existence. There’s no way to remove uncertainty, folks. Life is uncertainty. And as part of that: all formulas are flawed. Most formulas only work for some people, some of the time. That’s the ...

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Ungrateful about marketing?

November 19, 2018 By Jackson

Marketing is a little bit like a Rodney Dangerfield quote. It can’t get no respect. Everybody in the business wants great marketing and basically nobody wants to do great marketing. This is fueled by an Industrial Age bias in many leaders that marketing still follows a direct, linear path. That there’s a straight line between Product A and Audience B. Leaders want marketing to be simple. ...

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What is your brand’s MLE (minimum level of excellence)?

October 1, 2018 By Jackson

By Emily Soccorsy and Justin Foster A brand is an organic, living thing. It is both a practice and a discipline. And yet there is also a baseline, or minimum, level of organic environmental excellence to create for your brand to grow and thrive. Without this brand primordial soup, you may inadvertently stunt the growth of your brand and reduce its vibrancy and reach. Most people begin ...

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Small Brands: Storytelling is Yours for the Taking

March 23, 2018 By Jennifer Lawhead

  6 Easy Steps to Creating a Storytelling Flow Storytelling — it’s one of the hottest buzzwords in marketing today. Everyone wants to tell stories, and do it in a way that gets others excited about their brand. Some of the biggest modern-day brands agree, and have employed a storytelling strategy to great success. Starbucks launched its Upstanders campaign, stories of altruistic customers ...

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Who the heck is my target audience?

October 9, 2017 By Emily

Editor’s Note: As we move into the last two seasons of the year, we are answering questions people have repeatedly asked us about branding and marketing. Let’s start with this bit of heresy … there are no target audiences. One reason is practical: traditional demographics have broken audiences into chunks, which have been shattered into even smaller groups. So there’s no singular ...

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What Makes My Brand Truly Different?

September 22, 2017 By Jennifer Lawhead

"How Do I Know What Makes My Brand Truly Different?" Editor’s Note: The questions you don’t ask could hold the inspiration you need to finally take action. As this year begins to end, we are answering the questions people have asked us about our work. There is only one absolute differentiator: your beliefs. No one else can have your beliefs. No one can copy them or what they mean to you. ...

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Inner Work: A Crucial Building Block for Modern-Day Brands

September 22, 2017 By Jennifer Lawhead

We often say, "start at the root." When a leader looks inward to build their brand, he or she is doing the work that most haven't dared to do. By looking first at the root, they are connecting the dots between what they believe and their brand, which is an important extension of their self. Each week, our team explores a concept we feel strongly about. Read our thoughts and insight into the ...

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Defiance: Your Leadership Style’s Secret Weapon

September 17, 2017 By Jennifer Lawhead

Defiance: it's one of the most underrated qualities for modern-day leaders. But, maybe defiance isn't what you think. Read our #facesofrootandriver quotes about what defiance means to us, and how you can embrace your defiant spirit in your brand. Agree? Disagree? Which one resonates the most with you? Share your thoughts in the comments below or post to social media with your rebuttal. ...

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Soccorsy Featured in Magazine for Courage, Accomplishments

July 11, 2017 By Jennifer Lawhead

When you’re immersed in your darkest hour, can good emerge? For our very own Emily Soccorsy, co-founder and strategist, it did. Recently, Emily was featured in So Scottsdale magazine for her courage to change her career path after her mother passed away, a decision that eventually led her to co-creating Root + River with her business partner Justin Foster. It was an event that was ...

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“Category is essentially owning a place in the ...

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Instagram post 2191683379598756626_2130602384 “Category is essentially owning a place in the marketplace that didn’t exist before. A good general rule of thumb for category design is, if you can’t read numbers one or two, create a new category.” - @fosterthinking Full podcast here👉🏼 http://html5-player.libsyn.com/embed/episode/id/12185045/height/90/theme/custom/thumbnail/yes/direction/backward/render-playlist/no/custom-color/f9090a/
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“We help pair you and do some early execution ...

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Instagram post 2182184936060930948_2130602384 “We help pair you and do some early execution around the language with you and then we help pair you with a marketing executor. So, we develop a studio of partners that we’ve vetted and used ourselves in our own marketing, in our own work. We recommend and introduce you to other individuals who are specialists in their specific practice.” - @emilyatlarge Tune into our latest podcast with Bela and Mike as we discuss connecting your mission to your brand! 👉🏼 https://player.whooshkaa.com/episode/466762
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Instagram post 2175235949978369813_2130602384 “If you’re called to be an entrepreneur or a small business owner, you’re an artist and all artists are called to something.” -@fosterthinking Tune in as we speak with @smallbizstacey on this episode of #SmallBusinessSuccessStories. Watch the full episode here 👇🏼https://smallbizmarketingspecialist.com/how-to-get-to-the-root-of-your-brand/
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Root + River

We believe all great brands are spiritual experiences. Branding is an experience that will change you. It will shift the borders of your thinking and give you a practical framework for how to collectively carry the brand forward.

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  • The Future of Your Brand Starts Now
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  • BrandLab Attendee, We’d Like You to Meet Someone. Yourself.
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