• March 15, 2021
  • Jennifer Lawhead

The Power of a Make-It-Real Branding Moment

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By Jennifer Lawhead Any business can brand themselves. But being an intrinsic brand requires intentionality, a willingness to go inward and the courage to tell meaningful stories.  Sounds easy, right? …

Warby-Parker
  • February 12, 2021
  • ROOT + RIVER

Your Story Is Lost Without Intentionality

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By Jennifer Lawhead You may be telling your story, but are you telling it on purpose? We have a client who spent months crafting and fine tuning his origin story. …

  • January 25, 2021
  • ROOT + RIVER

What Amanda Gorman Taught Us About Storytelling

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By Jennifer Lawhead If you tuned into Joe Biden’s inauguration, it was impossible not to be talking about Amanda Gorman. In a nation that has been fractured by division and …

  • December 14, 2020
  • ROOT + RIVER

Connecting the Dots from Mission to Brand

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An Entrepreneurial Journey of Monetizing Your Mission A rare yet not impossible sequence of events: Seeing a need in the world that sparks a personal mission That mission inspires a …

  • November 11, 2020
  • ROOT + RIVER

3 Mistakes You Could Be Making When Telling Stories

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By Jennifer Lawhead Telling stories about your brand is easy. But practicing storytelling in a way that perks up the ears of those you want to reach, encourages dynamic dialogue, …