What is your brand’s MLE (minimum level of excellence)?

By Emily Soccorsy and Justin Foster A brand is an organic, living thing. It is both a practice and a discipline. And yet there is also a baseline, or minimum, […]

Small Brands: Storytelling is Yours for the Taking

March 23, 2018 // Jennifer Lawhead // No Comments // Posted in Uncategorized
  6 Easy Steps to Creating a Storytelling Flow Storytelling — it’s one of the hottest buzzwords in marketing today. Everyone wants to tell stories, and do it in a way that […]

Who the heck is my target audience?

Editor’s Note: As we move into the last two seasons of the year, we are answering questions people have repeatedly asked us about branding and marketing. Let’s start with this […]

What Makes My Brand Truly Different?

“How Do I Know What Makes My Brand Truly Different?” Editor’s Note: The questions you don’t ask could hold the inspiration you need to finally take action. As this year […]

Inner Work: A Crucial Building Block for Modern-Day Brands

We often say, “start at the root.” When a leader looks inward to build their brand, he or she is doing the work that most haven’t dared to do. By […]

Defiance: Your Leadership Style’s Secret Weapon

Defiance: it’s one of the most underrated qualities for modern-day leaders. But, maybe defiance isn’t what you think. Read our #facesofrootandriver quotes about what defiance means to us, and how […]

Soccorsy Featured in Magazine for Courage, Accomplishments

When you’re immersed in your darkest hour, can good emerge? For our very own Emily Soccorsy, co-founder and strategist, it did. Recently, Emily was featured in So Scottsdale magazine for […]

How Being Mission-centric Drives Your Brand: What Zuckerberg Knows

Three Vital Foundations of Your Brand By Emily Soccorsy A few days ago, Facebook CEO Mark Zuckerberg announced Facebook had, for the first time in its short and meteoric history, […]

Time, Space, Opportunity: 3 Ways to Help You Begin Branding

“Rather than love, than money, than fame, give me truth.” Ralph Waldo Emerson   By Emily Soccorsy I spend most of my time working out of my home office, pounding […]

Top 10 Signs Your Brand is Opting In

January 20, 2016 // Emily // No Comments // Posted in 21st Century Branding, Uncategorized
Do you find yourself grappling with how to take the 20th century equity in your business and brand and remain relevant in the modern marketplace? You’re not alone. Most established […]
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