Throughout the various podcasts that we’ve been grateful to appear on, it has been such a joy to speak to other experienced leaders who share similar passions as we do. Having the opportunity to help guide visionary leaders convey their message to the world is extremely rewarding, especially when they are ready to let their true self reflect in ...
What is your brand’s MLE (minimum level of excellence)?
By Emily Soccorsy and Justin Foster A brand is an organic, living thing. It is both a practice and a discipline. And yet there is also a baseline, or minimum, level of organic environmental excellence to create for your brand to grow and thrive. Without this brand primordial soup, you may inadvertently stunt the growth of your brand and reduce its vibrancy and reach. Most people begin ...
Small Brands: Storytelling is Yours for the Taking
6 Easy Steps to Creating a Storytelling Flow Storytelling — it’s one of the hottest buzzwords in marketing today. Everyone wants to tell stories, and do it in a way that gets others excited about their brand. Some of the biggest modern-day brands agree, and have employed a storytelling strategy to great success. Starbucks launched its Upstanders campaign, stories of altruistic customers ...
What Makes My Brand Truly Different?
"How Do I Know What Makes My Brand Truly Different?" Editor’s Note: The questions you don’t ask could hold the inspiration you need to finally take action. As this year begins to end, we are answering the questions people have asked us about our work. There is only one absolute differentiator: your beliefs. No one else can have your beliefs. No one can copy them or what they mean to you. ...
Defiance: Your Leadership Style’s Secret Weapon
Defiance: it's one of the most underrated qualities for modern-day leaders. But, maybe defiance isn't what you think. Read our #facesofrootandriver quotes about what defiance means to us, and how you can embrace your defiant spirit in your brand. Agree? Disagree? Which one resonates the most with you? Share your thoughts in the comments below or post to social media with your rebuttal. ...
Soccorsy Featured in Magazine for Courage, Accomplishments
When you’re immersed in your darkest hour, can good emerge? For our very own Emily Soccorsy, co-founder and strategist, it did. Recently, Emily was featured in So Scottsdale magazine for her courage to change her career path after her mother passed away, a decision that eventually led her to co-creating Root + River with her business partner Justin Foster. It was an event that was ...