• March 27, 2023
  • Emily Soccorsy

Attracting relies upon believing and expecting

To me, attracting results from the combination of belief, believing and expectancy.

Vision
  • March 11, 2023
  • Emily Soccorsy

To Attract What You Want, Begin with What You Believe

You cannot attract what you are not clear about.

Transitions
  • February 09, 2023
  • Chris Klonoski

Transition Toolbox: Four Steps to Handle Change with Grace

Is a transition an ending? Or a beginning?  Does it matter?  By Chris Klonoski Recently, Root + River hosted a client appreciation celebration – a virtual event that felt so …

  • January 05, 2023
  • Emily Soccorsy

Celebrating is Vulnerability

When we celebrate, we have the opportunity to pause and assess the distances we’ve traveled.

The Pause
  • December 20, 2022
  • Chris Klonoski

Nurturing is a Mindset

Nurturing is not a goal and it isn’t a resolution. It’s an approach or a mindset. It’s organic. It’s truth. And it differs for everyone. Nurturing is what you do for you – and then – you are able to do for others. 

Slow Down
  • December 05, 2022
  • Chris Klonoski

Taking a Beat

Editor’s Note: This month at Root + River we are musing on Nurturing and this musing is being led by Brand Strategist Chris Klonoski. As with everything at Root + …

  • November 15, 2022
  • Emily Soccorsy

Service Defined by Vulnerability

Every brand must stand for something.

  • November 02, 2022
  • Emily Soccorsy

To Serve, Tune Into Needs First

This month at Root + River we are musing on Service. We examine this theme through two lenses: a rooted lens (inward) and a river lens (outward). As with everything …

  • June 01, 2020
  • ROOT + RIVER

This is who we are

Filed Under:

Injustice in our country must be addressed. It begins, as all deep work does, by looking inward. This is precisely what Michelle Obama highlighted in her public statement May 30, …

  • December 13, 2019
  • ROOT + RIVER

How Do I Do Big Marketing With A Small Team?

As the director of marketing, you are one person. You are one person who acts as the chief mouthpiece, the brilliant broadcaster and the tenacious town crier for your big …

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  • September 24, 2019
  • ROOT + RIVER

The Future of Your Brand Starts Now

By Emily Soccorsy and Justin Foster One of the downsides of being an engaged leader in a company is that you really want the company to succeed.  You want the …

Fear Brand
  • July 16, 2019
  • ROOT + RIVER

What Fear Does to Your Brand

In our work as brand excavators and strategists, we are not working to shoehorn your brand or business into a pre-set market position that we’ve deemed advantageous. That’s Old World …