Planning for 2021 is foolish: Question instead
Filed Under: 21st Century Branding, Intrinsic Branding, Marketing
A plan is a method for achieving an end, so says Merriam-Webster. If 2020 has taught us anything, it’s that relying too heavily on the solidity of your plans is …
How do I do biz dev now?
Filed Under: Marketing
Even as we’ve settled into routines around working remotely, meeting virtually, and supervising online learning, many of us still seem stuck when it comes to how to carry on doing …
Why is marketing so hard right now?
Filed Under: Marketing
Branding and marketing have never been easy. But throw in a pandemic, social and political unrest and a recession and that will complicate things a bit more. So no shame …
The Marketing Metric That Matters the Most
Filed Under: Marketing
By Jennifer Lawhead When I was 16-years-old, I gave a friend a piece of advice that I don’t remember. How do I know it actually happened, you may ask, since …
Vision is a marriage, not a hookup
By Emily Soccorsy + Justin Foster You always have to know more about where your brand is going than the marketplace. This is the role of vision for your brand. …
