• September 30, 2020
  • ROOT + RIVER

Planning for 2021 is foolish: Question instead

A plan is a method for achieving an end, so says Merriam-Webster. If 2020 has taught us anything, it’s that relying too heavily on the solidity of your plans is …

  • September 03, 2020
  • ROOT + RIVER

How do I do biz dev now?

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Even as we’ve settled into routines around working remotely, meeting virtually, and supervising online learning, many of us still seem stuck when it comes to how to carry on doing …

  • August 06, 2020
  • ROOT + RIVER

Why is marketing so hard right now?

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Branding and marketing have never been easy. But throw in a pandemic, social and political unrest and a recession and that will complicate things a bit more. So no shame …

  • July 02, 2020
  • ROOT + RIVER

The Marketing Metric That Matters the Most

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By Jennifer Lawhead When I was 16-years-old, I gave a friend a piece of advice that I don’t remember. How do I know it actually happened, you may ask, since …

Vision
  • January 14, 2020
  • ROOT + RIVER

Vision is a marriage, not a hookup

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By Emily Soccorsy + Justin Foster You always have to know more about where your brand is going than the marketplace. This is the role of vision for your brand. …