• May 28, 2020

How Branding Led to a $8M Revenue Increase

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By Jennifer Lawhead We always say, “a strong brand solves a thousand business problems.” When a business moves away from obsessing about bottom lines, profitability and ROI, and instead adopts …

Standards of Branding
  • May 04, 2020

Why Branding Matters in the Face of the Unthinkable

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By Jennifer Lawhead It wasn’t their first rodeo, but in terms of cancelling, it was definitely their first rodeo. In the first weeks of March 2020, as the nation was …

  • December 13, 2019

How Do I Do Big Marketing With A Small Team?

As the director of marketing, you are one person. You are one person who acts as the chief mouthpiece, the brilliant broadcaster and the tenacious town crier for your big …

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  • September 24, 2019

The Future of Your Brand Starts Now

By Emily Soccorsy and Justin Foster One of the downsides of being an engaged leader in a company is that you really want the company to succeed.  You want the …

Off the Record
  • June 27, 2019

The Off-The-Record Factor: Share Stories You’d Normally Hide

If you were being interviewed by The New York Times about the success of your brand, what would you say? (I’ll give you a moment). Would you explain how you made …