The Unstoppable Power of an Aligned CEO and CMO
Filed Under: 21st Century Branding, Intrinsic Branding, Marketing
In our work with mission-based leaders, there is one factor above all others that leads to successful brand differentiation. That factor doesn’t involve SEO or PPC. It’s not the best …
‘I Thought I Could Do It On My Own’
Filed Under: Story
By Jennifer Lawhead Branding was always something I didn’t feel like I needed help with,” our client Sonya Stattmann recalled. “But I started to realize there was misalignment with who …
Planning for 2021 is foolish: Question instead
Filed Under: 21st Century Branding, Intrinsic Branding, Marketing
A plan is a method for achieving an end, so says Merriam-Webster. If 2020 has taught us anything, it’s that relying too heavily on the solidity of your plans is …
Want to be a great marketing leader? Build a great team! An Interview with John Hardesty
Filed Under: Humanistic Marketing
On October 1 at 2p CT, we will be visiting with John Hardesty on our “Being Marketers” webcast. Here is a sneak preview of our discussion. Q: Who are you …
The Evolution of a Growing Mission-Based Brand
Filed Under: Story
By Jennifer Lawhead Jennifer Stevens built her company, JHL, around her own credibility and reputation. Jennifer was the brand. Her public relations client list grew as she landed high-value media …
