Brand is how people experience your soul.

Your intuition will tell you when it’s time to create an Ending.

Trail’s End

As we talk about practicing – building new habits to help us accomplish goals, tasks or to build new skills, we apply discipline to the external process, the actual doing

Practice is the name of the game when learning a skill or a new way of approaching something, but it’s the perfect I get caught up in, where I stall.

Be strong in your desire to repel – and be soft in how you handle it.

By Emily SoccorsyOne of the core concepts we dance with at Root + River is the idea of repelling. Most people think of repelling as a bad thing. We beg to differ. …

Seeking – Photo by Linus Sandvide

Longing tells us what’s in our hearts. 

The vision is the fixed point on the horizon we all agree to navigate the brand toward. While plans and strategies come later, the vision you create for your life or business or brand really must suit you first. It must feel somehow deeply tied to your soul and to your mission. 

Too few rituals marking significant moments of change and growth; scarce opportunities to slow down, gather and recognize a fellow human being’s journey through life.

Offering a little inspiration – as something your audience can participate in or dismiss – is an invitation.