• November 09, 2020
  • ROOT + RIVER

The Unstoppable Power of an Aligned CEO and CMO

In our work with mission-based leaders, there is one factor above all others that leads to successful brand differentiation. That factor doesn’t involve SEO or PPC. It’s not the best …

  • October 19, 2020
  • ROOT + RIVER

‘I Thought I Could Do It On My Own’

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By Jennifer Lawhead Branding was always something I didn’t feel like I needed help with,” our client Sonya Stattmann recalled. “But I started to realize there was misalignment with who …

  • September 30, 2020
  • ROOT + RIVER

Planning for 2021 is foolish: Question instead

A plan is a method for achieving an end, so says Merriam-Webster. If 2020 has taught us anything, it’s that relying too heavily on the solidity of your plans is …

John Hardesty, Chief Brand Officer at VShred
  • September 25, 2020
  • ROOT + RIVER

Want to be a great marketing leader? Build a great team! An Interview with John Hardesty

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On October 1 at 2p CT, we will be visiting with John Hardesty on our “Being Marketers” webcast. Here is a sneak preview of our discussion. Q: Who are you …

Jennifer Stevens
  • September 21, 2020
  • ROOT + RIVER

The Evolution of a Growing Mission-Based Brand

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By Jennifer Lawhead Jennifer Stevens built her company, JHL, around her own credibility and reputation. Jennifer was the brand.  Her public relations client list grew as she landed high-value media …