untitled artwork
  • September 24, 2019
  • ROOT + RIVER

The Future of Your Brand Starts Now

By Emily Soccorsy and Justin Foster One of the downsides of being an engaged leader in a company is that you really want the company to succeed.  You want the …

Fear Brand
  • July 16, 2019
  • ROOT + RIVER

What Fear Does to Your Brand

In our work as brand excavators and strategists, we are not working to shoehorn your brand or business into a pre-set market position that we’ve deemed advantageous. That’s Old World …

Off the Record
  • June 27, 2019
  • ROOT + RIVER

The Off-The-Record Factor: Share Stories You’d Normally Hide

If you were being interviewed by The New York Times about the success of your brand, what would you say? (I’ll give you a moment). Would you explain how you made …

Root and River Brand Lab
  • June 26, 2019
  • ROOT + RIVER

BrandLab Attendee, We’d Like You to Meet Someone. Yourself.

When is the last time you raced against your buddies to make and fly a paper airline? Or when have you last handwritten something sacred and private, folded it up …

Reimaging Capitalism
  • June 05, 2019
  • ROOT + RIVER

Rethinking Branding in the Age of Reimagined Capitalism

By Emily Soccorsy + Justin Foster One of the greatest pains of modern thinking is our addiction to dualism. While we are used to seeing this us-versus-them, black-or-white approach in …