The Pause
  • December 20, 2022
  • Chris Klonoski

Nurturing is a Mindset

Nurturing is not a goal and it isn’t a resolution. It’s an approach or a mindset. It’s organic. It’s truth. And it differs for everyone. Nurturing is what you do for you – and then – you are able to do for others. 

Slow Down
  • December 05, 2022
  • Chris Klonoski

Taking a Beat

Editor’s Note: This month at Root + River we are musing on Nurturing and this musing is being led by Brand Strategist Chris Klonoski. As with everything at Root + …

  • November 15, 2022
  • Emily Soccorsy

Service Defined by Vulnerability

Every brand must stand for something.

  • November 02, 2022
  • Emily Soccorsy

To Serve, Tune Into Needs First

This month at Root + River we are musing on Service. We examine this theme through two lenses: a rooted lens (inward) and a river lens (outward). As with everything …

  • June 01, 2020
  • ROOT + RIVER

This is who we are

Filed Under:

Injustice in our country must be addressed. It begins, as all deep work does, by looking inward. This is precisely what Michelle Obama highlighted in her public statement May 30, …

  • December 13, 2019
  • ROOT + RIVER

How Do I Do Big Marketing With A Small Team?

As the director of marketing, you are one person. You are one person who acts as the chief mouthpiece, the brilliant broadcaster and the tenacious town crier for your big …

untitled artwork
  • September 24, 2019
  • ROOT + RIVER

The Future of Your Brand Starts Now

By Emily Soccorsy and Justin Foster One of the downsides of being an engaged leader in a company is that you really want the company to succeed.  You want the …

Fear Brand
  • July 16, 2019
  • ROOT + RIVER

What Fear Does to Your Brand

In our work as brand excavators and strategists, we are not working to shoehorn your brand or business into a pre-set market position that we’ve deemed advantageous. That’s Old World …

Off the Record
  • June 27, 2019
  • ROOT + RIVER

The Off-The-Record Factor: Share Stories You’d Normally Hide

If you were being interviewed by The New York Times about the success of your brand, what would you say? (I’ll give you a moment). Would you explain how you made …

Root and River Brand Lab
  • June 26, 2019
  • ROOT + RIVER

BrandLab Attendee, We’d Like You to Meet Someone. Yourself.

When is the last time you raced against your buddies to make and fly a paper airline? Or when have you last handwritten something sacred and private, folded it up …

Reimaging Capitalism
  • June 05, 2019
  • ROOT + RIVER

Rethinking Branding in the Age of Reimagined Capitalism

By Emily Soccorsy + Justin Foster One of the greatest pains of modern thinking is our addiction to dualism. While we are used to seeing this us-versus-them, black-or-white approach in …

Tell me a story
  • May 09, 2019
  • ROOT + RIVER

Don’t Tell Stories. Excavate Them. By Jennifer Lawhead

“That’s the story!” I exclaimed to a client on a recent storytelling and content coaching call. If I’ve learned anything from our clients recently, it’s this: when it comes to …