Vision is a marriage, not a hookup
By Emily Soccorsy + Justin Foster You always have to know more about where your brand is going than the marketplace. This is the role of vision for your brand. …
How Do I Do Big Marketing With A Small Team?
Filed Under: 21st Century Branding, Beliefs-Based Branding, Intrinsic Branding, Leadership, Marketing, Social Media, Story, Team
As the director of marketing, you are one person. You are one person who acts as the chief mouthpiece, the brilliant broadcaster and the tenacious town crier for your big …
Podcast Guests on Brand Secrets and Strategies
Filed Under: Podcast
Today’s episode is going to challenge you to think a little bit differently about your brand. Today’s guests believe that a brand has a soul and you’re going to learn …
Podcast Guests on The Unconventional Path
Filed Under: Podcast
Today’s guests are Emily Soccorsy (So-KOR-SEE) and Justin Foster. They founded Root and River. Justin did some consulting for Emily at a Fortune 500 company. They then joined forces and …
The Future of Your Brand Starts Now
Filed Under: 21st Century Branding, Beliefs-Based Branding, Intrinsic Branding, Leadership, Marketing, Social Media, Story, Team
By Emily Soccorsy and Justin Foster One of the downsides of being an engaged leader in a company is that you really want the company to succeed. You want the …
Podcast Guests on The Sales Evangelist
Filed Under: Podcast
Emily Soccorsy and Justin Foster are co-founders of intrinsic branding practice Root + River. They have combined their experience and expertise in branding and passion for personal growth to guide individuals in combining authentic …
What Fear Does to Your Brand
Filed Under: 21st Century Branding, Beliefs-Based Branding, Intrinsic Branding, Leadership, Marketing
In our work as brand excavators and strategists, we are not working to shoehorn your brand or business into a pre-set market position that we’ve deemed advantageous. That’s Old World …
The Off-The-Record Factor: Share Stories You’d Normally Hide
Filed Under: 21st Century Branding, Beliefs-Based Branding, Intrinsic Branding, Leadership, Marketing, Story
If you were being interviewed by The New York Times about the success of your brand, what would you say? (I’ll give you a moment). Would you explain how you made …
BrandLab Attendee, We’d Like You to Meet Someone. Yourself.
Filed Under: 21st Century Branding, Beliefs-Based Branding, Intrinsic Branding, Leadership, Marketing, Story, Team, Workshops
When is the last time you raced against your buddies to make and fly a paper airline? Or when have you last handwritten something sacred and private, folded it up …
Podcast Guests on Marketing Technology
Filed Under: Podcast
In this episode, hosts Elias and Mark (both from Marketing Guys) have an interview with Justin Foster and Emily Soccorsy from Root + River. They co-founded Root+River and share useful …
Rethinking Branding in the Age of Reimagined Capitalism
Filed Under: 21st Century Branding, Beliefs-Based Branding, Intrinsic Branding, Leadership, Marketing
By Emily Soccorsy + Justin Foster One of the greatest pains of modern thinking is our addiction to dualism. While we are used to seeing this us-versus-them, black-or-white approach in …
Don’t Tell Stories. Excavate Them. By Jennifer Lawhead
Filed Under: 21st Century Branding, Beliefs-Based Branding, Intrinsic Branding, Leadership, Marketing, Story
“That’s the story!” I exclaimed to a client on a recent storytelling and content coaching call. If I’ve learned anything from our clients recently, it’s this: when it comes to …
