Filed Under: Intrinsic Branding
Q: Who are you and what do you do?
I am Misty Megia, I am a CEO/Creative Producer and Business Strategist.
Q: Do you have any nicknames you care to share?
The only nickname I’ve heard people call me is Sunshine, which I will gladly take 😉
Q: What do you love about marketing?
I love the creative world of marketing and figuring out the solutions to consumer problems. I love the art, design, and developing something crazy out of the box. It’s this wild world where brainstorming has no limits and dreaming big is encouraged and often required.
Q: What do you loathe about marketing?
Oh, good question. I don’t loathe many things but something I am against is education that is marketed as education and it turns out to be a huge sales pitch. That is the worst! If it’s a sales presentation please tell me it is in your marketing! If it’s not meant to be a sales pitch then your education-to-sales ratio should be 95% education and giving value and 5% letting the audience know about your offering.
Q: What’s one thing you’d like people to understand about marketing?
Understanding your audience’s needs, struggles, and pain points are critical to your success. Without empathy for your prospective clients, your marketing will fall flat.
Q: What’s one thing you’d like people to forget about marketing?
I’ve heard many “influencers” who tell followers to hop on all social media platforms to obtain as many followers as possible to build your list. Do research first to figure out what platforms your ideal clients are most likely on. This will save you a lot of time on platforms that may not serve your business.
Q: What has been your biggest mistake in your marketing career? Lessons?
I appreciate that you say lesson. There are no mistakes, there are lessons. A company I was working for sent out a huge email blast that was intended for a small group and went to all of our members! We quickly tried to recall it. No luck. So we sent out an email apologizing for the error. We were inundated with emails stating, “I’ve so done this! Great follow up email!”. We had built a community that was close-knit and understood that we were human and make mistakes. Admitting the error created a lot of fun conversations for the day and then it was forgotten. I guess the lesson is, if you create an authentic connection with your clients they will forgive the tiny road bumps.
Q: What has been your most satisfying victory in your marketing career? Lessons?
I have had the pleasure of taking big swings in most of my stops along my career. I think for me they all sum up to being able to say, “yes and” when brainstorming. Thinking about every touchpoint for a client in a campaign and how enjoyable you can make each piece of it is one of my happy spots. If you are working on an event or campaign, to have more fun with it, think of a theme that you can go crazy with. I’ve sent out live trees to C level executives “Let us help you grow your business” and Ninja Warrior Challenges for my members. Oh, you should ask me about my Madden tournament! 🙂 So fun!
Q: What are you reading or listening to (podcasts or audiobooks) right now that you would recommend? I listen to Armchair Expert with Dax Shepherd. I love that it’s a mix of celebrities and then experts in a variety of fields like neuroscience, psychology, etc. One book I recently read was Buyology: The Truths and Lies about Why we Buy. Fascinating!
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