What is your brand’s MLE (minimum level of excellence)?
Filed Under: 21st Century Branding, Beliefs-Based Branding, Intrinsic Branding
By Emily Soccorsy and Justin Foster A brand is an organic, living thing. It is both a practice and a discipline. And yet there is also a baseline, or minimum, …
How to Pass the Brand Test and Build Your Personal Brand: 3 Tips to Help You Earn an A+
Filed Under: 21st Century Branding
By Emily Soccorsy, co-founder You’re being tested. Every single day — potentially at every hour. Your words, your behavior, your veracity. Who you say you are, what you say you …
