By Emily Soccorsy + Justin Foster Small business owners are in a bit of a conundrum when it comes to marketing. You can either do it yourself or bring in a marketing agency. Let’s be real. Doing marketing yourself is not an option. Even if you enjoy it, there’s too much. Contemporary branding and marketing is not something you do in the seams and creases of running a business. A marketing ...
Compassion makes branding better
You might not think compassion has much to do with branding. We don't like to disagree. Actually, that's not true. We do like to disagree. (See what we did there?) We think compassion has everything to do with branding. (When clients identify compassion as a core belief during Root Sessions, we get a bit giddy.) As evidence, look at how the least compassionate brands fare in today's ...