Beliefs-Based Branding

What fun does for productivity, collaboration + brand This interview with Cat Weise, Root + River Chief of Staff, delves into the idea of light-heartedness and its power in the …

By Emily Soccorsy In a Root Session with one of our clients last week, the CEO began to complain about how difficult it is to hire good people. His complaints, …

“Rather than love, than money, than fame, give me truth.” Ralph Waldo Emerson By Emily Soccorsy I spend most of my time working out of my home office, pounding away …

And when will it work? By Emily Soccorsy One of the most frequently asked questions we receive is: How do I know if my brand needs a refresh?  (We are …

By Emily Soccorsy + Justin Foster We believe and teach our clients that brands begin in conversations. In fact, we propose that you don’t actually have a brand until it is …

What is a brand? It’s your presence when you are not present. It’s also the emotions you inspire in people when they encounter you or your work/calling/brand. So how do …

By Emily Soccorsy + Jennifer Lawhead 3 Ways To Uniquely Tell The Story of Your Brand Often people ask us, “how do I build my brand?” It’s pretty obvious they …

By Emily Soccorsy + Justin Foster We often get the question, “who do you work with?” Most times, the questioner expects us to list off an industry, a company size, …

3 Practices to Get Weird By Emily Soccorsy + Justin Foster Being different is no bueno. Of course, you don’t consciously think that! But that’s what your mind is often …

Originally posted on LinkedIn by Justin Foster  Fear. Uncertainty. Doubt. FUD. Tapping into this part of the human psyche is as old as the human race. It is the foundation …

By Emily Soccorsy + Justin Foster There are a lot of business people who balk at the use of the term “soul.” They think it has no place in the …

By Emily Soccorsy + Justin Foster The most stubborn remnant of 20th century thinking is that you can move people by moving their brains. And that messaging is merely an …