• January 05, 2023
  • Emily Soccorsy

Celebrating is Vulnerability

When we celebrate, we have the opportunity to pause and assess the distances we’ve traveled.

The Pause
  • December 20, 2022
  • Chris Klonoski

Nurturing is a Mindset

Nurturing is not a goal and it isn’t a resolution. It’s an approach or a mindset. It’s organic. It’s truth. And it differs for everyone. Nurturing is what you do for you – and then – you are able to do for others. 

Slow Down
  • December 05, 2022
  • Chris Klonoski

Taking a Beat

Editor’s Note: This month at Root + River we are musing on Nurturing and this musing is being led by Brand Strategist Chris Klonoski. As with everything at Root + …

  • November 15, 2022
  • Emily Soccorsy

Service Defined by Vulnerability

Every brand must stand for something.

  • November 02, 2022
  • Emily Soccorsy

To Serve, Tune Into Needs First

This month at Root + River we are musing on Service. We examine this theme through two lenses: a rooted lens (inward) and a river lens (outward). As with everything …

  • October 24, 2022
  • Emily Soccorsy

Want to Keep Your Brand Healthy? Stop That and Start This

Filed Under:

Here are a few different ways to think about updating your care for your team and update your brand at the same time.

  • October 18, 2022
  • Emily Soccorsy

Releasing

Filed Under:

Releasing is what we are musing on this month at Root + River.

  • September 01, 2022
  • Emily Soccorsy

Something has changed. Now what?

By Emily Soccorsy Do you know someone going through loss right now? Is that someone you? Someone close to me recently went through an unexpected, jarring change. It was not …

  • March 15, 2021
  • Jennifer Lawhead

The Power of a Make-It-Real Branding Moment

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By Jennifer Lawhead Any business can brand themselves. But being an intrinsic brand requires intentionality, a willingness to go inward and the courage to tell meaningful stories.  Sounds easy, right? …

How to Understand the Emotional Needs
  • March 02, 2021
  • ROOT + RIVER

How to Understand the Emotional Needs of Your Audience

Branding is an emotional journey. Your brand is how other people experience what you believe. By understanding and being tuned into the emotions of your audience, you can design a …

Warby-Parker
  • February 12, 2021
  • ROOT + RIVER

Your Story Is Lost Without Intentionality

By Jennifer Lawhead You may be telling your story, but are you telling it on purpose? We have a client who spent months crafting and fine tuning his origin story. …

  • January 29, 2021
  • ROOT + RIVER

Wrecking The Most Common and Detrimental Mistake in Branding

Originally shared on Emily’s LinkedIn As tribal beings we will always be inclined to belong. It’s a natural and hard-wired tendency that our forebears relied upon for survival. It came …