walking
  • January 24, 2020
  • ROOT + RIVER

An Intrinsic Brander’s Guide to Honing Yearly Intentions

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By Jennifer Lawhead When we set goals, we don’t create them in a boardroom. Or in a formal meeting. Or a Zoom call. Or in a fancy document with KPIs …

  • December 13, 2019
  • ROOT + RIVER

How Do I Do Big Marketing With A Small Team?

As the director of marketing, you are one person. You are one person who acts as the chief mouthpiece, the brilliant broadcaster and the tenacious town crier for your big …

untitled artwork
  • September 24, 2019
  • ROOT + RIVER

The Future of Your Brand Starts Now

By Emily Soccorsy and Justin Foster One of the downsides of being an engaged leader in a company is that you really want the company to succeed.  You want the …

Fear Brand
  • July 16, 2019
  • ROOT + RIVER

What Fear Does to Your Brand

In our work as brand excavators and strategists, we are not working to shoehorn your brand or business into a pre-set market position that we’ve deemed advantageous. That’s Old World …

Off the Record
  • June 27, 2019
  • ROOT + RIVER

The Off-The-Record Factor: Share Stories You’d Normally Hide

If you were being interviewed by The New York Times about the success of your brand, what would you say? (I’ll give you a moment). Would you explain how you made …