You cannot attract what you are not clear about.

Is a transition an ending? Or a beginning? Does it matter? By Chris KlonoskiRecently, Root + River hosted a client appreciation celebration – a virtual event that felt so rich and warm …

When we celebrate, we have the opportunity to pause and assess the distances we’ve traveled.

Nurturing is not a goal and it isn’t a resolution. It’s an approach or a mindset. It’s organic. It’s truth. And it differs for everyone. Nurturing is what you do for you – and then – you are able to do for others. 

Editor’s Note: This month at Root + River we are musing on Nurturing and this musing is being led by Brand Strategist Chris Klonoski. As with everything at Root + …

Every brand must stand for something.

This month at Root + River we are musing on Service. We examine this theme through two lenses: a rooted lens (inward) and a river lens (outward). As with everything …

Injustice in our country must be addressed. It begins, as all deep work does, by looking inward. This is precisely what Michelle Obama highlighted in her public statement May 30, …

As the director of marketing, you are one person. You are one person who acts as the chief mouthpiece, the brilliant broadcaster and the tenacious town crier for your big …

By Emily Soccorsy and Justin Foster One of the downsides of being an engaged leader in a company is that you really want the company to succeed.  You want the …

In our work as brand excavators and strategists, we are not working to shoehorn your brand or business into a pre-set market position that we’ve deemed advantageous. That’s Old World …

If you were being interviewed by The New York Times about the success of your brand, what would you say? (I’ll give you a moment). Would you explain how you made …