Don’t Tell Stories. Excavate Them. By Jennifer Lawhead
Filed Under: 21st Century Branding, Beliefs-Based Branding, Intrinsic Branding, Leadership, Marketing, Story
“That’s the story!” I exclaimed to a client on a recent storytelling and content coaching call. If I’ve learned anything from our clients recently, it’s this: when it comes to …
Synthesis Episode #12: Marcia Reynolds On How Coaching Can Shift Living
Filed Under: 21st Century Branding, Beliefs-Based Branding, Intrinsic Branding, Leadership
As Our twelfth episode features Marcia Reynolds, Psy D., Marcia is the author of three books, The Discomfort Zone, Outsmart Your Brainand Wander Woman, with a fourth book on coaching …
Find the Flow, F (orget) the Formula
Filed Under: 21st Century Branding, Beliefs-Based Branding, Intrinsic Branding, Leadership, Marketing
By Emily Soccorsy and Justin Foster The marketing world is over-saturated with formulas. This is because formulas are intended to remove uncertainty. And because uncertainty is the boondoggle of human …
Branding happens in moments
Filed Under: 21st Century Branding, Intrinsic Branding, Leadership, Marketing
By Emily Soccorsy and Justin Foster A brand doesn’t magically appear. A logo might. But not a brand. Brands are really deeply seeded ideas, so they take time to formulate …
You Don’t Need a Marketing Agency
Filed Under: 21st Century Branding, Beliefs-Based Branding, Intrinsic Branding, Leadership, Marketing, Social Media
By Emily Soccorsy + Justin Foster Small business owners are in a bit of a conundrum when it comes to marketing. You can either do it yourself or bring in …
You’re in charge of marketing, right? No. You’re not.
Filed Under: 21st Century Branding, Beliefs-Based Branding, Intrinsic Branding, Leadership
There’s this paradox about being responsible for the marketing of an organization: You are “in charge” of the brand and at the same time, you are not in charge of …
What is your brand’s MLE (minimum level of excellence)?
Filed Under: 21st Century Branding, Beliefs-Based Branding, Intrinsic Branding
By Emily Soccorsy and Justin Foster A brand is an organic, living thing. It is both a practice and a discipline. And yet there is also a baseline, or minimum, …
Synthesis Episode 10: Ron Price + Stacy Ennis on Growing Influence
Filed Under: Beliefs-Based Branding, Intrinsic Branding, Leadership, Synthesis
LISTEN HERE (audio + video) Synthesis is a Root + River hosted webcast featuring nonconformist leaders whose ideas make them — and us — see the world differently. Our tenth episode …
Why Ego Kills Brands
Filed Under: 21st Century Branding, Beliefs-Based Branding, Intrinsic Branding, Leadership
By Emily Soccorsy + Justin Foster To be a leader you need a healthy ego. Leading with your ego will kill your brand. Discuss. Not sure what to discuss? We …
Synthesis Episode 9: CEO Tanya Hall on Bringing Honor to Self-Publishing
Filed Under: Beliefs-Based Branding, Intrinsic Branding, Leadership, Synthesis
LISTEN HERE (audio + video) Synthesis is a Root + River hosted webcast featuring nonconformist leaders whose ideas make them — and us — see the world differently. Our ninth episode …
Synthesis Episode 8: Claritee Co-Founders Triana Newton & Doug McRae taking on Smokestack Thinking
Filed Under: Beliefs-Based Branding, Intrinsic Branding, Leadership, Synthesis
LISTEN HERE (audio + video) Synthesis is a Root + River hosted webcast featuring nonconformist leaders whose ideas make them — and us — see the world differently. Our eighth episode …
Who are Our Clients?
Filed Under: Beliefs-Based Branding, Intrinsic Branding, Leadership
By Emily Soccorsy + Justin Foster Who are our clients? People often ask us. In a sentence, they are awake achievers. But there’s so much beneath, between, around and behind …