• April 15, 2021
  • ROOT + RIVER

Podcast Guests on The Unified Brand

Filed Under:

In today’s episode of The Unified Brand Podcast, I’m joined by Emily Soccorsy and Justin Forster of Root + River a branding practice that helps leaders uncover the truth of …

  • April 13, 2021
  • ROOT + RIVER

Podcast Guests on Graphos Product

Filed Under:

Buyers have had enough of phony product brands. Fabricated figureheads like Betty Crocker and the Marlboro Man ruled the twentieth century, but social media and customer reviews have reshaped expectations. …

  • April 07, 2021
  • ROOT + RIVER

Do good in the world … the rest is logistics.

Filed Under:

In many ways, marketing is doing more harm than good in the world. It creates false need where there may not be need. It prays upon lack and scarcity. It …

  • March 15, 2021
  • Jennifer Lawhead

The Power of a Make-It-Real Branding Moment

Filed Under:

By Jennifer Lawhead Any business can brand themselves. But being an intrinsic brand requires intentionality, a willingness to go inward and the courage to tell meaningful stories.  Sounds easy, right? …

How to Understand the Emotional Needs
  • March 02, 2021
  • ROOT + RIVER

How to Understand the Emotional Needs of Your Audience

Branding is an emotional journey. Your brand is how other people experience what you believe. By understanding and being tuned into the emotions of your audience, you can design a …