I’m joined this week by “brand alchemists,” Justin Foster and Emily Soccorsy of Root + River. We talk about their novel approach to branding: starting on the inside with deep work, speaking truth as a brand, owning a conversation, and so much more. The three of us also get personal, sharing some of our own challenges as we shape our professional and personal brands. If you’ve ever wondered how the buzz word “authentic” looks in practice as a brand, don’t miss this episode. And be sure to get a copy of their latest book, Rooting Up: Essays on Modern Branding.

Listen to the episode here.

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