In this episode, hosts Elias and Mark (both from Marketing Guys) have an interview with Justin Foster and Emily Soccorsy from Root + River. They co-founded Root+River and share useful insights on branding in this podcast.
Emily and Justin share their beliefs in intrinsic branding. In the old world, marketing was about the false use of emotions. Nowadays brands like Patagonia and Harley Davidson connect to an emotion that’s already there: the emotion of belonging. How this can be achieved is shared by Emily and Justin.