Emily Soccorsy and Justin Foster believe that the 20th century approach to manufacturing brands is over – where branding meant creating a contrived perception (think: Marlboro Man, Betty Crocker). Most often, the manufactured brand was detached from the reality of what happened inside the company and inside the leader’s heart and mind.
Home » Podcast Guests on So You Want To Start A Business
- April 14, 2020
- ROOT + RIVER