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Today’s guests are Emily Soccorsy (So-KOR-SEE) and Justin Foster. They founded Root and River. Justin did some consulting for Emily at a Fortune 500 company. They then joined forces and started Root and River, where they work with companies to scale their brand around their mission. We had a great discussion about connecting mission to the brand and moving the brand from something constructed for external audiences to something that comes from the inside out. We also discussed the challenges of running a company when the founders are in two different locations.

Listen to the episode here.

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