My 7 rules of reinvention
  • April 16, 2026
  • Emily Soccorsy

My 7 rules of reinvention

By Emily Soccorsy A couple of weeks after the official start of spring, I got the first cold I’ve had in at least a year.  I cannot remember the last …

  • March 17, 2026
  • Chris Klonoski

Your plan is not a prison

By Chris Klonoski When I checked our editorial calendar to find the topic we had planned for the Root + River March newsletter, I found a notation that stopped me: …

  • January 21, 2026
  • Chris Klonoski

New Year, New Me? No thanks.

Meaningful change grows from roots, not resolutions By Chris Klonoski Anyone else over the new-start, fresh-start, slow-start content? I know I am. Mostly because it doesn’t feel like much has …

  • October 15, 2025
  • Jocelyn Lovelle

Working on your brand? Brands grow from within.

Inward As intrinsic brand strategists, we often hear people talking about “working on their brand” and they ask questions like: When does my brand need attention? What should I be …

  • October 24, 2022
  • Emily Soccorsy

Want to Keep Your Brand Healthy? Stop That and Start This

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Here are a few different ways to think about updating your care for your team and update your brand at the same time.

  • September 08, 2021
  • ROOT + RIVER

Podcast Guests on EntreArchitect Podcast with Mark R. LePage

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Justin and Emily recently joined Mark R. LePage on EntreArchitect Podcast to  share their philosophy of intrinsic branding.  Listen to the episode here.

  • August 30, 2021
  • ROOT + RIVER

Podcast Guests on Brand Tuned – Sharp Branding Podcast with Shireen Smith

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Justin and Emily recently joined Shireen Smith on Brand Tuned – Sharp Branding Podcast to  share their perspective on branding, and how the brand starts from within the founder. That …

  • August 30, 2021
  • ROOT + RIVER

Podcast Guest on The Industrial Talk Podcast with Scott Mackenzie – B2B Branding and Marketing

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Justin recently joined Scott Mackenzie on The Industrial Talk Podcast to talk about B2B Branding and Marketing. Listen to the episode here.

  • August 12, 2021
  • ROOT + RIVER

Podcast Guest on The M Word – Uncensored Conversations on Marketing

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Justin recently joined Jennifer Mulchandani and Heather Myklegard on The M Word – Uncensored Conversations on Marketing podcast to share living your mission with energy and trust. Listen to the …

  • May 05, 2021
  • ROOT + RIVER

Podcast Guest on Leveraging Thought Leadership with Peter Winick

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Justin recently joined Peter Winick on the Leveraging Thought Leadership podcast to share about drawing attention to your thought leadership, thinking outside the box and committing to the format you …

  • April 15, 2021
  • ROOT + RIVER

Podcast Guests on The Unified Brand

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In today’s episode of The Unified Brand Podcast, I’m joined by Emily Soccorsy and Justin Forster of Root + River a branding practice that helps leaders uncover the truth of …

  • April 13, 2021
  • ROOT + RIVER

Podcast Guests on Graphos Product

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Buyers have had enough of phony product brands. Fabricated figureheads like Betty Crocker and the Marlboro Man ruled the twentieth century, but social media and customer reviews have reshaped expectations. …