Branding happens in moments
Filed Under: 21st Century Branding, Intrinsic Branding, Leadership, Marketing
By Emily Soccorsy and Justin Foster A brand doesn’t magically appear. A logo might. But not a brand. Brands are really deeply seeded ideas, so they take time to formulate …
You’re in charge of marketing, right? No. You’re not.
Filed Under: 21st Century Branding, Beliefs-Based Branding, Intrinsic Branding, Leadership
There’s this paradox about being responsible for the marketing of an organization: You are “in charge” of the brand and at the same time, you are not in charge of …
