• April 07, 2021
  • ROOT + RIVER

Do good in the world … the rest is logistics.

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In many ways, marketing is doing more harm than good in the world. It creates false need where there may not be need. It prays upon lack and scarcity. It …

How to Understand the Emotional Needs
  • March 02, 2021
  • ROOT + RIVER

How to Understand the Emotional Needs of Your Audience

Branding is an emotional journey. Your brand is how other people experience what you believe. By understanding and being tuned into the emotions of your audience, you can design a …