Why should we come back to you?
Filed Under: Beliefs-Based Branding
Soon, people will be making decisions. The decisions will be about what work they choose to do, what schools they will send their children back to, what places they want …
Podcast Guests on The Marketing Mindset
Filed Under: Podcast
Emily Soccorsy and Justin Foster are the founders of the intrinsic brand practice, Root + River. Working with heart-based leaders, they believe that all great brands are spiritual experiences. Emily …
Why Branding Matters in the Face of the Unthinkable
Filed Under: Story
By Jennifer Lawhead It wasn’t their first rodeo, but in terms of cancelling, it was definitely their first rodeo. In the first weeks of March 2020, as the nation was …
Humans of Marketing: Stop the Madness
Filed Under: Humanistic Marketing
In the best of times being a director of marketing and communication is kind of like holding your ground in the center of a tornado. You must watch carefully where …
Podcast Guests on So You Want To Start A Business
Filed Under: Podcast
Emily Soccorsy and Justin Foster believe that the 20th century approach to manufacturing brands is over – where branding meant creating a contrived perception (think: Marlboro Man, Betty Crocker). Most …
Will Marketing Still Matter?
Filed Under: Beliefs-Based Branding
No. And yes. Crisis reveals pretense. So the days of hardcore, tone-deaf, insistent and interruptive marketing are over. That kind of marketing does not matter now. It doesn’t matter to …
Don’t Go Dark
Filed Under: Beliefs-Based Branding
In times like these, there is a tendency to hunker down and wait for it to blow over, to get mired in fear over what to say and say nothing. …
Our Love Challenge for You
Filed Under: Beliefs-Based Branding
When our team of four met in a charming Austin bungalow on our summer retreat of 2016, we decided it was time to reevaluate our values. Which ones still resonated …
A Word, Please
Filed Under: Beliefs-Based Branding
This is not another post about COVID-19. This is about you. It’s to issue a clear and kind “hello” to your soul in the midst of chaos and uncertainty. We …
Your beliefs are NOT separate from the business
Filed Under: Beliefs-Based Branding
Beliefs, as a component of brands, are one of those good news/bad news stories. Good news: as business leaders, we’ve evolved. We recognize a business needs a deeper set of …
Why We Always ‘Love Them Where They’re At’
Filed Under: Intrinsic Branding
“I haven’t made any progress since we last met,” a former client said to us when she came to a recent Root + River event. Her shoulders lowered slightly …
Mission Statements Suck
Filed Under: Intrinsic Branding
They don’t suck because they are a bad idea or because they don’t carry within them sound notions around why you are doing what you do. They suck because they …